Role Overview

The Sales Representative is responsible for building and managing PH & Diyara's dealer and retailer network in Bangalore — identifying and onboarding new accounts, maintaining strong relationships with existing dealers, and ensuring PH & Diyara's products are well-represented and visible in showrooms across the city. This is a relationship-driven, field-based role suited to someone comfortable both prospecting new business and nurturing long-term dealer accounts.

Key Responsibilities

1. New Dealer Acquisition & Prospecting

— Identify and approach prospective dealers, hardware retailers, and premium showrooms across Bangalore as part of the brand's planned placement, ranging from small outlets to premium showrooms.

— Conduct cold visits, follow up on referrals, and represent PH & Diyara at relevant trade events or industry gatherings.

— Pitch PH & Diyara's product range and positioning against competitors.

— Negotiate initial terms, introduce the dealer pricing structure, and manage the onboarding process through to first order.

— Maintain an active prospecting pipeline (lead source, stage, expected volume) and keep it updated through each stage of the relationship, from first contact to onboarding.

2. Dealer Account Management & Relationship Building

— Serve as the primary point of contact for an assigned portfolio of existing dealers, both walk-in/local accounts and outstation accounts served via delivery.

— Conduct regular check-ins and in-person visits to maintain relationships, resolve concerns, and identify opportunities to grow order volume.

— Proactively flag and follow up on dealer-specific opportunities as they arise in conversation — for example, a dealer mentioning plans to open a new store — and schedule a dated follow-up to secure early product placement ahead of competitors.





— Track dealer activity and flag any account that has gone quiet, to re-engage before the relationship lapses.

3. Sample & Catalogue Placement

— Coordinate placement of product samples and catalogues in dealer showrooms, ensuring correct, up-to-date displays of both PH & Diyara products.

— Monitor how samples are displayed and merchandised in-store, and work with dealers to improve visibility and shelf presence.

— Liaise with the warehouse/operations team on sample requests and replacements.

4. Order Support & Coordination

— Guide dealers through placing orders via the appropriate channel — (WhatsApp group-initiated orders) and coordinate with the front-office and warehouse teams to ensure smooth fulfillment.

— Communicate proactively with dealers on order status, expected delivery timelines, and any shortages or delays.

— Support resolution of order discrepancies, returns, or exchanges in coordination with internal teams.

5. Pricing, Terms & Collections Support

— Understand and clearly communicate PH & Diyara's dealer pricing structure and applicable discount tier to each product catagory.

— Monitor assigned dealers' payment behavior and outstanding balances, and support the accounts team with follow-up on overdue payments where needed.

— Flag any dealer whose order pattern or payment reliability has changed, for review of their commercial terms.

6. Market Intelligence & Competitor Tracking





— Track competitor activity in terms of pricing, new launches, and retail presence across Bangalore.

— Share market feedback, dealer objections, and product gaps with the founder/sales manager to inform brand and product decisions.

7. Reporting & CRM Discipline

— Maintain accurate, current records of all dealer interactions, prospecting activity, and follow-ups.

— Provide regular (e.g. weekly) updates on pipeline status, visits completed, new accounts onboarded, and revenue against target.

— Participate in periodic sales review meetings.

Experience & Education

— [2+] years of field sales experience, ideally in architectural hardware, furniture fittings, interior products, or a related B2B/trade sales workplace.

— Prior experience managing a dealer/distributor network or retail trade channel preferred.

Skills & Attributes

— Strong interpersonal and relationship-building skills — comfortable both cold-approaching new prospects and maintaining long-term dealer relationships.

— Good negotiation skills and sound commercial judgment.

— Self-motivated and able to manage a travel-heavy, field-based schedule independently.

— Comfortable using WhatsApp, and smartphone-based order/communication workflows as part of daily work.

— Clear communication skills in English, Hindi and Kannada is an advantage given Bangalore's trade community.

— Presentable, professional manner suited to engaging premium showroom owners and architects/interior designers where relevant.

Other Requirements

— Valid driving license and own two-wheeler/vehicle preferred, given the field-based nature of the role.

— Willingness to travel extensively within Bangalore, with occasional outstation travel as the dealer network expands.

📌 Sales Representative (Bengaluru)
🏢 Parvati Hardware
📍 Bengaluru