Role & respo

1. Job Description Sales & Marketing Manager

Company: New Chennai Township Private Limited
Position: Sales & Marketing Manager Residential Projects
Location: Chennai
Reporting To: Managing Director
Experience: 8–12 years preferred
Industry: Real Estate / Residential Projects

Role Overview

Marg Group of Companies is looking for an experienced and result-oriented Sales & Marketing Manager to drive sales and marketing activities for our ongoing residential projects.

The role requires a strong combination of sales leadership, customer/investor relationship management, project coordination and business development. The candidate will work closely with the Managing Director, existing investors, building/residents' associations and internal project teams to ensure effective communication, customer engagement and achievement of project sales objectives.

Key Responsibilities

Sales & Business Development

- Develop and execute sales strategies for ongoing residential projects.
- Drive sales enquiries, site visits, bookings and closures.
- Identify new sales opportunities through direct sales, channel partners, referrals, digital marketing and other channels.
- Develop and maintain relationships with prospective buyers, investors and channel partners.
- Monitor sales pipeline, lead conversion and booking status.
- Prepare regular sales reports and provide actionable updates to the MD.
- Develop strategies to improve sales velocity and project revenue.
- Track competitor projects, pricing, offers and market trends.

Investor & Stakeholder Coordination

- Act as a key point of contact for existing investors/stakeholders associated with the projects.
- Maintain regular communication with investors regarding project progress, sales, commercial matters and relevant developments.
- Understand investor concerns and coordinate internally to ensure timely resolution.
- Prepare investor updates and presentations in coordination with the MD and project teams.
- Build strong, professional relationships with investors and other key stakeholders.

Building Association / Resident Coordination

- Coordinate with Building Associations / Residents' Associations / Owners' Associations connected with the projects.




- Maintain effective communication regarding project-related matters, sales activities, customer requirements and common-area/project issues.
- Coordinate with internal teams to address concerns raised by associations.
- Organise meetings and discussions with association representatives wherever required.
- Ensure that communication with residents and associations is handled professionally and consistently.

Coordination with Managing Director

- Work closely with the MD on sales strategy, pricing, customer issues, investor communication and important negotiations.
- Provide regular MIS covering:
- Leads generated
- Site visits
- Sales conversions
- Bookings
- Collections, where applicable
- Pending customer/investor issues
- Channel-partner performance
- Project-wise sales performance
- Escalate critical issues to the MD with proposed solutions.
- Support the MD in important customer, investor and stakeholder meetings.

Marketing

- Plan and execute project marketing campaigns in coordination with management.
- Coordinate with advertising agencies, digital marketing agencies, brokers and channel partners.
- Develop project presentations, brochures, digital campaigns and other sales-support materials.
- Manage lead-generation activities through digital and offline channels.
- Ensure that all project communication and marketing material is accurate and aligned with management's approved positioning.
- Monitor marketing expenditure and campaign effectiveness.

Customer Relationship Management

- Maintain strong relationships with existing and prospective customers.
- Coordinate with CRM, accounts, legal and project teams for customer requirements.
- Ensure timely follow-up on enquiries, bookings and documentation.
- Handle customer concerns professionally and coordinate for resolution.
- Support the collection team in following up on customer payment commitments, wherever required.

Candidate Profile





- Graduate/MBA in Marketing, Sales, Business Administration or a related field.
- 8–12 years of experience in real estate sales and marketing preferred.
- Strong experience in residential real estate projects is highly desirable.
- Proven experience in handling high-value customers, investors and channel partners.
- Experience coordinating with resident/building associations will be an advantage.
- Strong communication, negotiation and presentation skills.
- Good understanding of the Chennai residential real estate market would be an advantage.
- Should be comfortable working directly with the MD/Promoters.
- Robust follow-up and relationship-management skills.
- Should be target-oriented but also capable of managing sensitive stakeholder relationships.

Key Competencies

- Sales leadership
- Real estate project sales
- Investor relationship management
- Stakeholder management
- Customer relationship management
- Negotiation skills
- Channel-partner management
- Marketing strategy
- Communication and presentation
- Problem-solving and follow-up
- MIS and reporting
- Ability to work independently and with senior management

Key Performance Indicators

The candidate will be evaluated on:

- Project-wise sales and booking targets
- Lead-to-site-visit and site-visit-to-booking conversion
- Revenue generation
- Channel-partner performance
- Investor/stakeholder relationship management
- Customer satisfaction and issue resolution
- Effectiveness of marketing campaigns
- Timeliness and accuracy of MIS
- Coordination with Building/Residents' Associations
- Quality and speed of follow-up

Important Requirement

This is a relationship-driven senior sales role, not just a conventional sales position. The candidate should be capable of independently handling customers, investors, Building Associations and channel partners, while keeping the MD regularly informed and involved in key decisions and negotiations.

Position: Sales & Marketing Manager – Residential Projects
Reporting: Managing Director
Experience: 8–12 years preferred
Industry Experience: Real Estate / Residential Projects preferred
Core Focus: Sales + Investor Relations + Association Coordination + MD Coordination

📌 Sales & Marketing Manager (Chennai)
🏢 New Chennai Township
📍 Chennai