Job Summary

Escon is bringing its performance marketing and SEO function in-house. We are looking for a hands-on specialist to take full ownership of organic search strategy and paid lead generation across Google, Meta, and LinkedIn. You will replace the current agency handling these channels and operate as the single point of accountability for search visibility and paid campaign performance. Social media management and creative/graphic design are handled separately by an external agency. However, the ability to coordinate with them, brief them effectively, and produce basic creatives when needed will be valued.

Core Responsibilities

SEO Organic Growth

- Own the full SEO roadmap - keyword strategy, on-page optimisation, technical fixes, and off-page authority building.
- Optimise and update website content, landing pages, metadata, and internal linking on Wix.
- Implement schema markup (FAQ, HowTo, Product, Organisation) and resolve technical SEO issues.
- Track organic performance via GA4 and Google Search Console; surface actionable insights to the marketing lead.

Paid Campaigns Performance Marketing

- Plan, launch, and optimise campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Run structured A/B tests on ad copy, creatives, audiences, and landing pages.
- Monitor and improve CTR, CPL, conversion rate, and lead quality on a weekly basis.
- Build and maintain performance dashboards; present results and recommendations to the marketing lead.

Analytics Reporting

- Track competitor digital strategies and identify content, keyword, and campaign opportunities.
- Deliver weekly and monthly performance reports with clear, data-backed recommendations.
- Own the marketing analytics stack - ensure tracking, attribution, and tagging are correctly configured across all channels.

Coordination





- Brief and coordinate with the external social media and design agency on campaign assets, landing page creatives, and ad visuals.
- Align paid and organic strategies with broader marketing initiatives and product launches.

Tools (Hands-On Required)

- SEO: SEMrush or Ahrefs
- Analytics: Google Analytics (GA4), Google Search Console
- Ads: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- CMS: Wix or similar
- Reporting: Advanced Excel / Google Sheets

Good to have

- Power BI or Google Looker Studio for dashboard reporting.
- Basic HTML/CSS (helpful for landing page tweaks and email templates).
- Working knowledge of Canva, Adobe Photoshop, or Illustrator for producing basic ad creatives and campaign assets independently.
- Basic video editing skills - cutting, captioning, and polishing short-form video for Reels and Shorts.
- Email marketing experience - list building, segmentation, campaign execution, and performance tracking.
- Familiarity with Meta Business Suite, Hootsuite, or Buffer.
- Awareness of Generative Engine Optimization (GEO) and AI search visibility.
- Relevant certifications (Google Ads, HubSpot, Meta Blueprint).
- Prior agency experience.

What We're Looking For

- 4-5 years of hands-on experience in digital marketing with demonstrable depth in SEO and paid acquisition.
- Proven ability to manage ad budgets and deliver measurable ROI.
- Robust analytical instinct - you lead with data, not assumptions.
- Comfortable working as the sole in-house owner of SEO and performance marketing, not as a campaign manager delegating to a team.
- Self-driven and resourceful. You figure things out without waiting to be told.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SEO & Performance Marketing Specialist (Bengaluru)
🏢 Escon Gensets
📍 Bengaluru