- Proven experience as an Area Sales Executive or in a similar role.
- Demonstrated track record of achieving/exceeding sales targets.
- Strong experience in toplining General Trade business within a defined zone/region.
- Hands-on experience in leading SO & ASE teams aligned with the Annual Business Plan (ABP).
- In-depth understanding of the assigned territory and distributor landscape.
- Experience in developing and strengthening distributor networks.
- Functional knowledge of sales, marketing, and general trade operations.
- Ability to effectively engage and manage distributors.