Key Responsibilities:

1. RCM Academies Digital Coverage

- Lead digital coverage and communication for RCM Academies.
- Develop and publish engaging content covering academy activities, programs, achievements, events, testimonials and success stories.
- Coordinate photography, videography, creatives, and content requirements for digital platforms.
- Ensure consistent brand messaging across all academy-related communication.

2. Special Events & Campaigns

- Plan and execute branding and communication for special events, celebrations, campaigns, and organizational initiatives.
- Plan to create a platform for sitting of leadership.
- Develop pre-event, event-day, and post-event communication.
- Coordinate with internal teams, creative agencies, photographers, and other vendors as required.
- Ensure maximum brand visibility and engagement through event coverage.

3. Employer Branding

- Develop and execute employer branding initiatives to strengthen RCMs image as an employer of choice.
- Showcase employee achievements, organizational culture, employee engagement activities, leadership initiatives, and workplace stories.
- Create engaging content highlighting RCMs people, culture, values, and career opportunities.
- Identify and manage opportunities for RCM to participate in relevant employer branding awards, industry recognitions, and workplace excellence platforms.
- Drive employer branding campaigns across relevant digital platforms.

4. SEVA / CSR Communication

- Manage communication and digital coverage of SEVA and CSR initiatives.
- Video creation for learning and awareness on various social issues as part of CSR/SEVA initiatives
- Develop stories, creatives, videos, and other content showcasing CSR activities and their impact.
- Highlight community initiatives, employee participation, social impact, and organizational contributions.
- Ensure CSR communication is aligned with RCMs brand values and corporate identity.

5. Internal Communication

- Manage organization-wide internal communication initiatives.
- Develop communication for announcements, employee engagement activities, celebrations,



achievements, campaigns, leadership messages, and key organizational updates.
- Ensure timely, clear, consistent, and engaging communication across departments.
- Support leadership and management communication initiatives.
- RCM WhatsApp Channel Management: Create, manage and ensure effective utilization of the RCM WhatsApp Channel for employee engagement, internal communication, brand updates and organizational outreach.

6. Office & Premises Communication

- Manage communication and branding across RCM offices and premises.
- Develop concepts and content for posters, standees, wall branding, notice boards, displays, and other workplace communication.
- Ensure office communication reflects RCMs brand identity, culture, values, and ongoing campaigns.
- Regularly review and refresh workplace communication and branding elements.
- Manage branding and communication requirements for company assets.
- Develop and coordinate vehicle branding concepts, creatives, designs, and execution.
- Ensure appropriate usage of brand identity, logos, messaging, and visual guidelines.
- Maintain consistency as per company’s guidelines.

8. Career Pages

- Manage and maintain RCM’s career pages across relevant platforms.
- Ensure job opportunities, employee stories, workplace culture, achievements, and career-related content are regularly updated.
- Develop engaging content to attract prospective candidates.
- Coordinate with HR/Recruitment teams for timely updates on vacancies and employer branding initiatives.

9. RCM LinkedIn & Facebook Page Management

- Manage RCM’s official LinkedIn and Facebook pages.
- Develop monthly content calendars and ensure regular, relevant, and engaging content.




- Create and coordinate posts covering company achievements, events, employee stories, CSR initiatives, leadership updates, campaigns, and organizational milestones.
- Coordinate with creative/content teams for design, photography, videography, and content development.
- Monitor engagement, audience response, and overall page performance.
- Track analytics and provide periodic reports with recommendations for improving reach and engagement.
- Ensure all social media communication follows RCM’s brand guidelines and corporate tone.

10. Alumni Engagement: Develop and execute initiatives to build and strengthen engagement with RCM alumni, fostering long-term relationships and brand advocacy.

Key Performance Indicators (KPIs)

- Growth in reach, engagement, and visibility of RCM’s LinkedIn and Facebook platforms.
- Consistency and quality of corporate brand communication.
- Timely and effective coverage of RCM Academies, events, CSR initiatives, and organizational milestones.
- Employer branding visibility and engagement.
- Timeliness and effectiveness of internal communication.
- Quality and consistency of office, premises, and vehicle branding.
- Timely updation and engagement of career pages.
- Overall improvement in RCM’s digital and corporate brand presence.

Key Skills & Competencies

- Strong understanding of brand management and corporate communication.
- Excellent content writing, storytelling, and communication skills.
- Strong knowledge of LinkedIn, Facebook, and other digital platforms.
- Experience in employer branding and social media management.
- Strong event communication and campaign management skills.
- Creative mindset with an understanding of visual communication and branding.
- Strong project management and stakeholder coordination skills.
- Ability to work with creative agencies, designers, photographers, and vendors.
- Valuable understanding of analytics and digital engagement metrics.
- Proficiency in MS Office and familiarity with Canva/Adobe or similar creative tools will be an advantage.

📌 Brand Manager Employer Branding (Bhilwara)
🏢 RCM BUSINESS
📍 Bhilwara