Job Purpose: Summarise as to why this Role exists; and how it contributes to the overall mission/objective of the organisation
The role exists to attract, guide, and enrol passionate learners into the SFC. This position directly supports SFCs objective of nurturing creative talent through effective enrolment & personalized counselling.
Expectations from the Role / Job
END RESULTS
MAJOR ACTIVITIES
Lead Conversion
- Serve as the primary point of contact for prospective learners, answering questions about courses, faculty, and career prospects in fashion.
- Responsible for calling & converting the leads into final enrolment for SFC courses.
- Responsible for all learner admissions for all SFC locations & modalities.
- Maintain learner life cycle management.
Outreach
- Actively promote SFC to prospective learners through various channels such as fashion events and online platforms.
- Build relationships with fashion institutes, hobby clubs and community organizations to identify and attract learners.
- Actively work as an intermediary between the faculty & the potential learners. To run frequent engagement activities for potential leaners.
- Align with marketing team for all promotional activities.
Providing Information and Guidance
- Counsel all the learners regarding all the courses available at SFC.
- Providing regular counselling for all active learners of SFC to avoid any detachment.
- Responsible for sending regular updates to the leads and Usha Janome Sewing Machine customers about all courses & any promotional activities.
Reports & Analysis
- Fuelling SFC growth through regular exit analysis & reviving dropped out learners.
- Responsible for Daily MIS regarding enquiry, lead generation, conversion, final enrolment to be prepared course wise.
- Maintain accurate records of applicants using CRM systems.
- Track inquiries, follow up with leads, and enrolment metrics.
- Prepare reports for leadership on enrolment trends and conversion rates.
- Educational Qualifications: Any Master’s/ Bachelor’s Degree/ Diploma.
- Relevant Experience: 6-8 years specially working with Design Institute as admission counsellor.
- Personal Characteristics & Behaviours
- Knowledge of Fashion & Design Domain
- Strong communication skills
- Strong allyship with fashion institutes would be preferable.
- Organizational and time management skills.
- Able to work independently and as part of a cooperative team.
- Comfortable working in a fast-paced, deadline-driven environment.
- Creative, self-driven and result oriented.
📌 Fashion Counsellor (Gurugram)
🏢 USHA International
📍 Gurugram
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