Digital Marketing Specialist

- Company: The Banyan Infotech
- Location: Kuniyamuthoor, Coimbatore
- Job Type: Full time | Timings: 10:00 AM – 6:45 PM

Experience & Salary Details

- Experience Required: 2 to 3 years (B2B paid ad campaign experience is mandatory).
- Salary Range: 18,000 - 27,000
- Note: The base starts at ₹20,000. Higher premium packages up to ₹45,000+ will be given only based on your technical capability, the proven campaign results/case studies you provide, and your performance in our technical interview test.

Your Daily Responsibilities

- Paid Ads (Main Focus): Manage and optimize B2B lead-generation campaigns on Google Ads and Meta Ads, handling a minimum monthly advertising budget of ₹1.5 lakhs.
- Tracking & Reports: Setup GTM, Google Analytics, and Meta Pixels to monitor data and fix campaign bottlenecks.

Skills You Must Have

- Proof of Results: Ability to show past successful campaign data and case studies (anonymized/blurred screenshots are fine).
- Problem Solving:



Ability to explain real marketing difficulties you faced and the solutions you brought to fix them.
- Tool Mastery: Strong hands-on knowledge of Google Ads, Meta Ads, and tracking setups.

Perks & Benefits

- Leaves: 1 Casual Leave (CL) per month | Holidays: 2nd & 4th Saturdays off.
- Allowances & Culture: Internet allowance, free daily refreshments, and direct exposure to AI and IT automation projects.
- For More Details: Arasi - Sr. HR- +91-XXXXXXXXXX | 90878 12120

Pay: ₹18,000.00 - ₹27,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement

Application Question(s):

- What is the highest monthly campaign budget you have handled? (Mandatory to fill this )

Experience:

- Google & Meta Ads | Performance & Lead Generation: 2 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Kuniyamuthur)
🏢 The Banyan Infotech
📍 Kuniyamuthur