Social Media Marketing ManagerLocation: Pune, Maharashtra — On-site
Employment Type: Full time
Salary: ₹2.0–₹2.5 LPA
Joining: Immediate joiners strongly preferred
Govindani Infotech is looking for a Social Media Marketing Manager who thinks beyond routine posting.
We are not looking for someone who simply fills a content calendar. We want someone who researches trends, understands audiences, experiments with hooks and formats, uses AI intelligently, studies analytics, and creates content with a clear objective: reach, engagement, leads, brand growth, and viral potential.
Key Responsibilities• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Research trends, competitors, viral formats, hooks, topics and audience behaviour before creating content.
• Plan Reels, posts, carousels, short-form videos and campaign concepts with strong organic growth potential.
• Write compelling hooks, captions, scripts, CTAs and content ideas.
• Track performance including reach, engagement, watch time, retention, shares, saves,



followers and conversions.
• Analyse why content performed or failed and continuously improve future content.
• Identify opportunities to turn trends into relevant brand content.
• Use AI tools and automation to improve speed, creativity and productivity.
• Build workflows that reduce repetitive manual work.
• Collaborate with designers, video editors and other team members to execute content quickly.
• Focus on measurable results rather than posting only for the sake of maintaining frequency.

AI & Automation SkillsHands-on experience with AI tools is important for this role, particularly:
• ChatGPT
• Claude
• Higgsfield
• Other AI content, image, video and research tools
• Social media scheduling and automation tools

We strongly value candidates who naturally ask:
“Can this repetitive task be automated?”
rather than repeatedly doing the same task manually.
What We're Looking For• Practical

📌 Social Media Marketing Manager (Pune)
🏢 Govindani Infotech
📍 Pune