Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely team-oriented model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Data Manager, Marketing Measurement & Tag Engineering is a technically authoritative individual contributor who owns BCG's web tracking strategy,



data collection architecture, and measurement governance across the global marketing analytics and data hub functions. This person is the organization's deepest expert on how marketing data gets captured at the source — designing the tagging solutions, data layer standards, and analytics platform configurations that determine the accuracy and completeness of every downstream dashboard, channel insight, and audience intelligence output the marketing analytics and data hub functions produces.

This role sits across both the analytics and data hub functions and the web and digital channel teams — serving as the shared technical measurement authority who ensures that what gets tracked is intentional, governed, and fit for the analytical and strategic purposes it is meant to serve. Without this person, the data that powers BCG's marketing intelligence is unreliable. With them, every insight, dashboard, and

📌 Global Data Senior Manager (Gurugram)
🏢 Boston Consulting Group (BCG)
📍 Gurugram