Responsibilities:

- Develop and execute result-driven digital marketing strategies to increase ROI.

- Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.

- Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.

- Oversee content marketing, email marketing, and influencer collaborations to drive engagement.

- Optimize marketing funnels and ad campaigns for better conversion rates.

- Monitor and analyze marketing performance using key metrics and KPIs.

- Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and Linked In Ads.

- Stay updated with the latest digital marketing trends, tools, and technologies.

- Coordinate with developers, designers, and content creators to enhance marketing materials.

- Handle marketing automation and CRM tools for effective customer engagement.

Required Skills & Tools:

- Digital Advertising: Google Ads, Facebook Ads Manager, Linked In Ads

- SEO & SEM: Google Search Console,



Ahrefs, SEMrush, Moz

- Analytics & Reporting: Google Analytics, Google Tag Manager, Data Studio

- Social Media Management: Meta Business Suite, Linked In, Twitter, You Tube

- Email Marketing & Automation: Mailchimp, Hub Spot, Active Campaign

- Marketing Automation & CRM: Zoho CRM, Salesforce, Hub Spot

- Content Marketing & Copywriting: Blogging, Landing Pages, Ad Copies

Qualifications & Requirements:

- 3-5 years of experience in digital marketing, preferably in IT services or SaaS.

- Proven track record in lead generation and ROI-driven marketing campaigns.

- Robust leadership and team management skills.

- Expertise in Google Ads, social media marketing, and SEO strategies.

- Experience in running performance-based marketing campaigns.

- Knowledge of web and mobile app development industry trends is a plus.

📌 Digital Marketing Lead (India)
🏢 CONNECTING 2 WORK
📍 India