Job Description

The Marketing AI and Personalization SME will define and drive AI-enabled marketing transformation. The role will identify, prioritize, and shape AI, generative AI, decisioning, and agentic AI use cases that improve marketing effectiveness, customer experience, and operational productivity.

The candidate should combine solid marketing knowledge with practical knowledge of AI capabilities. This is not an AI engineering role. The primary focus is on business use cases, solution shaping, operating models, adoption, responsible AI, and value realization.

Key Responsibilities –

Marketing AI Strategy

• Define the AI-enabled or AI-native marketing vision and transformation roadmap.

• Assess current marketing processes to identify opportunities for AI augmentation or automation.

• Prioritize AI use cases based on business value, feasibility, risk, data readiness, and adoption requirements.

• Define the role of AI across marketing planning, content, audiences, journeys, decisioning, operations, and measurement.





• Develop executive business cases and investment recommendations.

Generative AI for Marketing

• Define use cases for content ideation, generation, variation, summarization, review, and localization.

• Develop requirements for marketing copilots and knowledge assistants.

• Design human-in-the-loop processes for content generation, approval, and compliance review.

• Identify opportunities to reduce campaign development and content production cycle times.

• Define integration requirements between generative AI capabilities and content, campaign, and workflow platforms.

Agentic Marketing

• Identify marketing processes suitable for agent-based orchestration or automation.

• Define use cases for campaign planning, audience analysis, journey monitoring, content operations, marketing analytics, and performance optimization agents.

• Design human oversight, escalation, audit, and approval requirements.

• Collaborate with AI architects to d

📌 Marketing AI and Personalization SME (Bengaluru)
🏢 Capgemini
📍 Bengaluru