Job Description – Performance Marketing Manager

Position: Performance Marketing Manager
Department: Digital Marketing
Experience: 2–5 years
Job Type: Full Time
Work Mode: Remote
About the Role

We are looking for a Performance Marketing Manager to plan, execute, monitor, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have robust analytical skills and hands-on experience in driving leads, conversions, and measurable business growth through paid advertising.

Key Responsibilities
Develop and execute performance marketing strategies aligned with business goals.
Plan and manage campaigns across Meta Ads, Google Ads, and other relevant platforms
Manage campaign budgets and ensure productive utilization of ad spend.
Conduct audience, competitor, and market research to identify growth prospects.
Set up and optimize campaigns, audiences, placements, bidding, and budgets.
Monitor key performance metrics such as CPL, CPA, CPC, CTR, CPM, ROAS, and conversions
Continuously test and optimize ad creatives, copies, audiences,



landing pages, and campaign strategies.
Analyze campaign data and identify opportunities to improve performance and ROI.
Work closely with the Creative, Social Media, Content, and Sales teams to improve campaign outcomes.
Track leads and conversions and coordinate with the sales team to monitor lead quality.
Prepare weekly and monthly performance reports with actionable insights.
Identify underperforming campaigns and take timely corrective actions.
Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements
2–5 years of experience in performance marketing or paid media.
Strong hands-on experience with Meta Ads Manager and Google Ads
Good understanding of lead generation, conversion campaigns, retargeting, and funnel optimization.
Robust analytical and data interpretation skills.
Experience managing and optimi

📌 Performance Marketing Executive Mumbai
🏢 Infinite Thinking Solutions
📍 Mumbai