Job Description (JD) – Digital Marketing Executive

Position: Digital Marketing Executive
Department: Marketing
Industry: Jewellery

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage and grow the brand’s online presence, promote jewellery products, generate leads, and increase sales through digital marketing channels.

Key Responsibilities
Manage social media platforms such as Instagram, Facebook, YouTube, and Pinterest.
Plan and execute digital marketing campaigns for jewellery products and collections.
Create engaging content, reels, posts, stories, and promotional creatives.
Manage paid advertising campaigns through Meta Ads and Google Ads.
Handle website updates, product listings, and basic SEO activities.
Coordinate product photoshoots, videoshoots, and influencer marketing campaigns.
Develop marketing strategies for festivals, weddings, and special occasions.
Monitor campaign performance, website traffic, leads, and sales.
Analyse digital marketing data and prepare performance reports.
Track market trends, competitor activities, and customer preferences.





Qualifications & Skills
Graduate in Marketing, Digital Marketing, Business Administration, or a related field.
1–3 years of experience in digital marketing, preferably in the jewellery, fashion, or lifestyle industry.
Knowledge of social media marketing, Meta Ads, Google Ads, and SEO.
Basic knowledge of Canva, Photoshop, or other creative tools.
Positive communication, content writing, and analytical skills.
Creative mindset with an understanding of jewellery trends and visual branding.

Key Performance Indicators (KPIs)
Social media growth and engagement.
Quality leads and online sales generation.
Advertising campaign performance and return on investment.
Website traffic and conversion rates.
Brand awareness and customer engagement.

Preferred Candidate

A creative, proactive, and digitally savvy qualified with a robust interest in jewellery branding, online marketing, and customer engagement.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Katargam (India)
🏢 Jewellery Manufacturing
📍 India