The Marketing Executive for Academic Sales and Marketing (Book Sales) will be responsible for driving the promotion and sales of educational books, textbooks, academic resources, and related materials. The executive will leverage both traditional and digital marketing techniques to effectively engage the target audience and enhance sales performance.
Roles and Responsibilities:
Communication Skills: Solid ability to build rapport, present information effectively, and negotiate with clients.
Market Awareness: Knowledge of market trends, competitors, and distribution channels within the publishing industry.
Manage online advertising campaigns (Google Ads, Facebook Ads) to target educational audiences and increase book sales.
Teamwork:
Effective collaboration with colleagues and institutional representatives.
Product Knowledge: In-depth understanding of the company’s product portfolio, including content, pricing, and target audience.
Willing to travel extensively across Bharat.
Skills and Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience in the publishing or educational sector.
1 to 10 years of experience in sales.