Marketing executives support the consistent delivery of marketing activity. Responsibilities usually include:
Scheduling and publishing content using social and email platforms
Writing marketing copy for newsletters, ads, product pages, and promotional materials
Assisting with campaign planning and coordinating timelines or assets
Managing and updating web content using CMS platforms such as WordPress
Supporting SEO activity including keyword research and content optimisation
Pulling reports and analysing performance using tools like Google Analytics and HubSpot
Conducting market or competitor research
Liaising with agencies, designers, freelancers or in-house teams to deliver projects