Job Responsibilities

We are looking for an energetic and result-oriented Modern Trade/HORECA Sales professional to manage and grow business across modern retail channels/HORECA channels. The candidate will be responsible for driving sales, managing key retail accounts, ensuring product availability and visibility, and developing solid relationships with modern trade partners/HORECA partners.

· Manage and develop relationships with modern trade accounts and retail chains.

· Achieve monthly, quarterly, and annual sales and distribution targets.

· Plan and execute promotions, schemes, and in-store activities to drive sales.

· Identify and acquire new HORECA accounts and increase sales from existing customers.

· Ensure optimum product availability, visibility, and shelf presence across designated chains.

· Coordinate with distributors, retailers, and internal teams for smooth order processing and execution.

· Monitor sales performance, stock levels, secondary sales, and inventory at store/account level.

· Conduct regular market visit and identify potential customer.

· Negotiate and implement trade schemes, promotions, displays, and commercial agreements.

· Identify opportunities for current product launches, distribution expansion,



and revenue growth.

· Prepare regular sales reports, forecasts, and business reviews for management.

· Report market issues, customer complaints and stock requirements to the Sales Manager.

· Work closely with Supply Chain, Marketing, Finance, and Customer Service teams to resolve operational issues.

· Conduct regular market and store visits to ensure execution standards are maintained.

· Coordinate product sampling, demonstrations and product trials where required.

Candidate Profile

Graduate/MBA in Sales, Marketing, or a related field preferred.

2 -3 years of relevant experience in Modern Trade Sales, preferably in FMCG, consumer goods, retail, or related industries.

Strong understanding of up-to-date retail channels and key account management.

Attitude for innovation and align with new HORECA chain.

Good negotiation, communication, presentation, and relationship-management skills.

Target-oriented with a strong focus on business growth and execution.

Willingness to travel within the assigned territory.

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Modern Trade /horeca Sales Executive Bhubaneswar
🏢 PRIME AGRO FOOD PROCESSING
📍 Bhubaneswar