Key Responsibilities
Campaign Execution: Plan and launch multi-channel digital campaigns across SEO, SEM, paid ads (PPC), social media, and email.
Content Creation: Write compelling copy for social media posts, blog articles, email newsletters, and landing pages.
Search Optimization (SEO/SEM): Conduct keyword research, optimize website meta-tags, and improve organic and paid search rankings.
Data Analytics & Reporting: Track key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and return on ad spend (ROAS) using analytics tools.
A/B Testing: Test ad creatives, landing page layouts, and email subject lines to improve conversion funnels.
Market Research: Monitor competitor pricing, product positioning, and emerging digital trends. [1, 2, 3, 4, 5, 6, 7]

Required Qualifications & Skills
Education: Bachelor’s degree in Marketing, Communications, Business,



or a related field (or equivalent practical experience). [1, 2]
Experience: 2+ years of hands-on experience in digital marketing or campaign execution. [1, 2]
Technical Proficiency:
Analytics: Google Analytics, Google Tag Manager.
Advertising Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
SEO & Research Tools: Semrush, Ahrefs, or Moz.
CRM & Email Tools: HubSpot, Mailchimp, or Salesforce.
Content Management: WordPress or similar CMS platforms. [1, 2, 3, 4, 5]
Soft Skills: Robust analytical mindset, creative copywriting ability, attention to detail, and cross-functional team collaboration. [1, 2]

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Thiruvananthapuram
🏢 MASTER VISION INTERNATIONAL
📍 Thiruvananthapuram