Drive alliance and partnership revenue for the Airport F&B; business by building strategic partnerships with FMCG, beverage, alcohol, confectionery, snacking, and consumer brands. The role is highly commercial in nature, focused on revenue generation, brand collaborations, activations, and business growth rather than traditional marketing.
Ideal Candidate Profile
Experience: 5 - 9 years
Relevant Functions:
Brand Partnerships
Strategic Alliances
Trade/Shopper Marketing
Business Development
Key Account Management
Revenue Partnerships
Commercial Marketing
Key Responsibilities
Identify, onboard, and manage alliance partners.
Develop category partnership strategies and annual partner pipelines.
Negotiate commercial agreements,
annual contracts, and exclusivity arrangements.
Secure marketing, activation, sampling, and visibility budgets.
Drive co-branded campaigns and multi-location activations across airports.
Track ROI, partner performance, and revenue outcomes.
Collaborate with Operations, Finance, Procurement, Legal, and Marketing teams.
Build long-term strategic relationships and unlock current revenue streams
Preferred candidate profile Brand partnership/ alliance experience from large FMCG, beverage or consumer-brand accounts is must.