13 Oct
|
Open Designs
|
Chennai
13 Oct
Open Designs
Chennai
We are looking for performance-driven Digital Marketing Specialists who can independently plan, execute, monitor, and optimise both SEO/AEO/GEO and paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.
Key Responsibilities
Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
Conduct keyword, audience, competitor, and market research.
Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
Coordinate with designers and content writers for ad creatives and copy.
Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
Prepare weekly/monthly campaign performance reports.
Develop landing-page improvement recommendations based on campaign data.
Keep up with changes in advertising platforms and digital marketing trends.
Required Skills
Hands-on experience with Google Ads and Meta Ads Manager.
Working knowledge of YouTube and LinkedIn advertising.
Understanding of conversion tracking and Google Analytics.
Robust analytical and campaign optimisation skills.
Positive understanding of funnels, landing pages, lead generation, and remarketing.
Ability to manage multiple client campaigns simultaneously.
Preferred Google Ads & Google Analytics & Meta certifications, and prior digital marketing agency experience will be an advantage.
Key expectation: The candidate should be able to take ownership of campaign performance and generate measurable business outcomes rather than focusing only on impressions and clicks.
📌 Associate, Digital Marketing Chennai
🏢 Open Designs
📍 Chennai