Role Purpose The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development, and distributor relationship management.
Key Responsibilities
Distributor Appointment
Identify, evaluate, pitch and appoint new distributors in the assigned territory
Activate newly appointed distributors and ramp them to productivity quickly
Distributor Management &
Sales
Achieve monthly, quarterly, and annual sales targets for solar modules
Drive primary and secondary sales through the distributor network
Ensure distributor productivity, stock planning, and repeat business
Market Development - Rooftop Segment
Develop relationships with Distributor linked-EPC contractors, project developers and C&I; rooftop clients
Identify large project opportunities and support techno-commercial discussions
Channel Governance &
Forecasting
Manage distributor agreements and channel-conflict resolution
Maintain sales forecasting and demand planning for the territory
Market Intelligence
Track competitor pricing, product positioning, and channel schemes
Provide market feedback on demand trends and current prospects
Cross-Functional Coordination
Coordinate with technical support, supply chain & logistics, finance (collections & credit limits) and marketing
Sales Operations &
Reporting
Support with data for MIS reports
Monitor inventory movement and demand planning
Educational Qualifications
Graduate in any discipline (required)
Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred
Experience &
Skills
Relevant experience in channel / distribution sales in solar or related industry (e.g. electrical goods, inverter / battery, etc.)
Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)
Proven track record of appointing and managing distributors
Valuable communication and negotiation skills
Strong local market network and deep territory knowledge
Local language fluency
📌 Area Sales Manager Jamnagar/rajkot (India)
🏢 Cvali
📍 India
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