We are looking for a agile, result-oriented Digital Marketing & Product Marketing Manager with a solid background in the IT industry to lead our digital marketing initiatives, brand development, product positioning, and go-to-market (GTM) strategies.
Role & responsibilities :
Digital Marketing Strategy & Execution
Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
Manage end-to-end digital marketing activities across SEO, SEM/PPC, social media, email marketing, content marketing, and other relevant digital channels.
Plan and execute integrated marketing campaigns to generate qualified leads and improve brand visibility.
Analyze campaign performance and implement data-driven improvements.
Brand Building & Brand Strategy
Develop and execute brand-building strategies to strengthen the company's market positioning and brand identity.
Establish consistent brand messaging, value propositions, and communication across all marketing channels.
Search Engine Optimization (SEO) & Website Growth
Develop and execute on-page, off-page, and technical SEO strategies.
Conduct keyword research, competitor analysis, content optimization, and backlink planning.
Go-to-Market (GTM) Strategy
Develop and execute end-to-end go-to-market strategies for recent and existing IT products and services.
Identify target markets, ideal customer profiles (ICPs), customer segments, and buyer personas.
Develop launch plans covering pre-launch, launch, and post-launch marketing activities.