Role & responsibilities
Develop and execute strategies aligned with business objectives.
Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), and other relevant platforms (LinkedIn / Amazon Ads / Flipkart Ads / Affiliate)
Manage monthly budget allocation across channels and campaigns, and defend those allocations with data
Set up and maintain tracking and attribution GA4, Google Tag Manager, Meta Pixel and Conversions API integration — and keep the data trustworthy
Drive performance marketing campaigns with a focus on lead generation, conversions, ROI, and customer acquisition.
Develop and execute influencer marketing campaigns, including influencer identification, coordination, campaign execution, and performance tracking.
Manage social media platforms and develop engaging, platform-specific content strategies.
Plan and execute e-commerce marketing campaigns to drive traffic, sales, and customer engagement.
Monitor campaign performance and analyze key metrics to identify opportunities for optimization.
Work closely with creative, content, sales, and other teams to ensure effective campaign execution.




Stay updated with the latest social media trends, digital marketing tools, platform updates, and industry best practices.
Prepare regular reports on campaign performance, engagement, conversions, and ROI.

Required Skills & Experience
3–6 years of hands-on performance marketing experience, with at least 2 years running campaigns independently (not just executing under supervision)
Demonstrated ownership of a monthly budget of 10 lakhs or more
Strong hands-on experience in Performance Marketing and Paid Ads.
Proven experience in Influencer Marketing and influencer campaign management.
Good understanding of E-commerce Marketing and customer acquisition strategies.
Solid knowledge of social media platforms and their advertising ecosystems.
Ability to analyze campaign data and optimize campaigns based on performance.
Solid understanding of KPIs such as ROAS, ROI, CTR, CPC, CPM, CPA, and conversion rate.
Excellent communication, analytical, and project management skills.

Ability to work in a fast-paced setting and manage multiple campaigns simultaneously

Preferred candidate profile

📌 Digital Marketing Social Media / Performance Marketing Specialist Delhi
🏢 Broadway Infotech
📍 Delhi