We are looking for a Landing Page Strategist who can research a client’s business, understand their target audience, and independently plan high-converting landing pages.
This is not a website design or development role. The focus is on research, conversion strategy, content structure, messaging, and client approval before design begins.
Key Responsibilities
Research the client’s business, services, target audience, competitors, and campaign goals.
Plan the complete landing page journey to guide visitors toward enquiries or conversions.
Independently decide page sections, content flow, CTA placement, and trust elements.
Define what information and messaging each section requires.
Identify missing client information and prepare relevant questions.
Explain and justify page structure decisions using conversion-focused reasoning.
Prepare a transparent Google Doc outlining the proposed landing page strategy for client review and approval.
Use AI design tools to turn the approved strategy into a landing page.
Strategy Document Requirements The document should cover:
Business overview and campaign objective
Target audience, customer intent, and objections
Section-by-section page structure and purpose
Content hierarchy and messaging direction
CTA strategy and trust-building elements
Missing information required from the client
Reasoning behind the recommended page journey
Required Skills
Solid research and analytical skills
Understanding of landing page strategy and conversion rate optimization (CRO)
Excellent content structuring and written communication
Ability to think independently without predefined layouts or templates
Confidence in presenting and explaining recommendations to clients
Familiarity with Google Docs and AI-powered design tools
Important Note Design skills alone are not sufficient. Candidates must be able to develop a complete, well-reasoned landing page strategy before any design work begins.
Ideal Candidate:
Someone who understands customer behaviour, structures persuasive page journeys, and can translate business goals into clear, conversion-focused landing page plans.
Pay: ₹15,000.00 - ₹30,000.00 per month
Perks
Cell phone reimbursement
Health insurance
Provident Fund
Ability to commute/relocate:
Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)