Role Overview
Analyze digital marketing channels and derive actionable business insights.
Manage and analyze Adobe Analytics data for website performance.
Build and maintain dashboards, scorecards, and reports for digital performance.
Track key website KPIs including traffic, engagement, conversion, and funnels.
Translate business objectives into meaningful metrics, benchmarks, and insights.
Provide recommendations to improve website performance, HCP engagement, email campaigns, and paid media.
Analyze and segment target lists by combining multiple datasets.
Perform statistical analysis of digital metrics.
Ensure data accuracy, consistency, and adherence to reporting standards.
Collaborate with Marketing, Product, UX, Technology, and Business teams.
Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Required Skills
Robust hands-on experience with Adobe Analytics.




Expertise in Adobe Analytics Workspace, Segments, and Calculated Metrics.
Experience in website/digital channel performance analysis.
Robust understanding of digital KPIs and performance metrics.
Experience building dashboards, scorecards, and stakeholder reports.
Robust data analysis, statistical analysis, and problem-solving skills.
Excellent communication and stakeholder management skills.

Preferred Skills
Knowledge of tagging concepts, data layers, and digital measurement frameworks.
Understanding of CRO and A/B testing.
Knowledge of digital optimization and campaign measurement.
Experience with Tableau or Power BI.
Exposure to Google Analytics, social media analytics, and email campaign analytics.

📌 Senior Associate Digital Analytics Hyderabad
🏢 Three Across
📍 Hyderabad