Key Result Areas (KRA) – Social Media Marketing (Influencer) Intern

IMS Proschool | Mumbai Region

Role Objective: Build awareness of IMS Proschool, engage students through relatable social media content, and generate enquiries for courses, counselling sessions and events.

Reporting To: Cluster Manager / Marketing Manager

Key Responsibilities
Conceptualise, script, shoot and edit engaging reels, stories and posts for IMS Proschool’s social media channels.
Appear on camera to promote courses, upcoming batches, webinars, seminars and student activities.
Create relatable content around Program offered by Institution.
Capture student testimonials, faculty interviews, placement stories and centre experiences.
Cover assigned college seminars and events across Thane, Navi Mumbai, Andheri, Borivali and Churchgate.
Engage with comments and DMs, and connect interested students with the counselling team.
Research social media trends and suggest collaborations with student creators and college communities.
Maintain a content calendar and track reach, engagement and enquiries.





Who Can Apply?
Students or fresh graduates interested in social media, marketing, media or communications.
Confident presenters with solid communication and storytelling skills.
Familiarity with Instagram, LinkedIn and YouTube Shorts.
Basic knowledge of Canva and mobile video-editing tools.
Comfortable communicating in English and Hindi; Marathi is an added advantage.
Willingness to visit Mumbai-region centres and event locations as required.
Previous content creation experience is welcome; a large follower base is not required.

What You’ll Gain
Undergraduate or Graduate - Preference - Internship
Hands-on experience in content creation, education marketing and student engagement.
Prospects to build a portfolio through real campaigns and events.
Exposure to qualified courses, industry faculty and career-focused content.
Guidance from the regional marketing and admissions team.

📌 Social Media Marketing Intern Mumbai (India)
🏢 IMS Proschool
📍 India