KEY RESPONSIBILITIES

Revenue, GP and Market Share :
Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.
Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections

NPD
Packaging of the product and its look and feel and cutting-edge ways to present it including the aesthetic designs. Coordinating with the creative/design team for
Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new prospects for the brands.
Developing a current product pipeline based on innovation, consumer insights, channel members and peers.




Lead complete stage-gate process management from ideation to product commercialization.
Liaise with factory as well as the mold manufacturer for product developments and improvements.

PLC (Product Life Cycle) Management
Manage the products pricing strategy and the required margins basis the PLC.
Prescribe the pricing of the product vis a vis competition and the entire

profitability analysis that goes with it.
Brand building through increased brand visibility by way of marketing collateral

support for trade.
Development of digital platform for brand building.
Effectively communicate the value proposition through proposals and presentations.

📌 Senior Executive Product Mumbai
🏢 Hamilton Housewares
📍 Mumbai