Location: Puducherry

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:
Plan, execute, and optimize ATL and BTL marketing campaigns.
Conduct market analysis and develop offline marketing strategies.
Generate leads through market visits and meetings with parents and coaching centres.
Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
Coordinate branding activities to strengthen brand positioning and drive business growth.
Increase local market visibility and create positive brand awareness.




Monitor campaign performance and assess marketing effectiveness.

Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience in offline marketing, particularly ATL and BTL activities.
Robust understanding of outdoor advertising, ground promotions, and local market activation.
Excellent communication, interpersonal, and coordination skills.
Ability to generate leads and build relationships with parents and coaching centres.
Robust event management and execution skills.
Target-oriented approach with valuable problem-solving abilities.
Willingness to travel for market visits and promotional activities.

📌 Senior Marketing Associate Puducherry (India)
🏢 PhysicsWallah
📍 India