Job Title: Social Media Optimization (SMO) Executive

Department: Digital Marketing

Experience: 0–2 Years

Employment Type: Full time

Key Responsibilities
Manage and optimize social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
Plan, create social media content calendars , and schedule engaging social media posts, reels, stories, and other content.
Write engaging captions, hashtags, and post descriptions according to brand requirements.
Monitor social media trends, competitors, and audience engagement.
Track and analyze social media performance using platform insights and analytics tools.
Prepare weekly or monthly performance reports.
Ensure consistent branding and timely publishing across all social media platforms.

Required Skills
Positive knowledge of Facebook, Instagram, LinkedIn, and other social media platforms.
Basic understanding of social media algorithms, hashtags, and engagement strategies.
Knowledge of Canva and social media scheduling tools is an advantage.
Basic content writing and communication skills.
Familiarity with Meta Business Suite and social media analytics.

Preferred Candidate Course or certification in Digital Marketing.

📌 Social Media Coordinator Kolkata (India)
🏢 Aryanss IT Solutions
📍 India