- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.

- Conduct keyword research, competitor analysis, and audience targeting.

- Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.

- Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.

- Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.

- Perform A/B testing on ad copies, creatives, keywords, and landing pages.

- Manage daily and monthly advertising budgets effectively.

- Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

- Analyze campaign performance and prepare weekly and monthly reports.

- Identify opportunities to improve lead generation, website traffic, and sales conversions.

- Optimize landing pages in coordination with web development and design teams.





- Stay updated with the latest PPC trends, advertising policies, and platform updates.

- Ensure campaigns meet business objectives and performance targets.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 1–3 years of hands-on experience in PPC or paid digital advertising.

- Solid knowledge of Google Ads and Meta Ads Manager.

- Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.

- Understanding of search engine marketing (SEM) and digital marketing strategies.

- Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.

- Ability to analyze campaign data and optimize performance.

- Proficiency in MS Excel or Google Sheets for reporting.

- Strong analytical, communication, and problem-solving skills

📌 PPC Executive (India)
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📍 India