Business Development Manager Influencer Marketing:

Roles & Responsibilities:

- Direct Brand Acquisition: Identify and acquire direct clients across FMCG, D2C, consumer brands and other relevant industries for premium influencer marketing campaigns and talent partnerships.
- Agency Partnerships: Identify and build relationships with established advertising, digital and creative agencies that require regional influencer marketing expertise for their clients.
- Premium Market Positioning: Focus on premium and mid-to-large-scale campaigns involving established creators and relevant talent, rather than nano-influencer-led campaigns.
- Business Development & Prospecting: Independently research target brands and agencies, identify key decision-makers, initiate outreach and develop a strong sales pipeline.
- Pitch Development: Create compelling pitch decks, agency presentations, proposals and customised campaign recommendations aligned with client requirements.
- Negotiation & Client Onboarding: Lead discussions, negotiate commercials, close deals and ensure a smooth handover of onboarded clients to the internal campaign execution team.
- Revenue Generation: Achieve business targets by acquiring new clients, developing strategic partnerships and building long-term revenue opportunities.
- Market Research: Track brand activity, agency requirements, industry trends and regional marketing opportunities to identify new avenues for growth.

Requirements:

- 3 to 7 years of experience in business development, brand partnerships or sales, preferably in influencer marketing, advertising, digital marketing or talent management.
- Proven ability to acquire clients and close business independently.




- Existing relationships with brand-side marketing teams and/or advertising and digital agencies will be an advantage.
- Understanding of influencer marketing, premium creator campaigns and regional markets.
- Strong presentation, pitching, negotiation and relationship-building skills.
- Ability to independently create pitch decks and proposals and take ownership of the client acquisition process.

Who Can Apply?

- Professionals currently or previously employed at an influencer marketing agency with a proven track record of independently acquiring and onboarding clients.
- Candidates with strong, established brand contacts and direct relationships with brand decision-makers.
- Brand Managers currently working on the brand side who wish to transition to the agency side.
- Professionals with robust working relationships with brand managers across FMCG, D2C and other relevant consumer industries.
- Professionals with established relationships with leading advertising, digital and creative agencies, and a strong understanding of the agency ecosystem to develop strategic partnerships and generate business.
- Driven Professionals Seeking Greater Ownership: Professionals from the influencer marketing industry who have the drive, work ethic and ability to deliver but feel they have not had sufficient autonomy, opportunities, recognition or performance-linked incentives to realise their potential. If you're looking for a platform where your efforts are valued, your contributions are recognised and you have the freedom to prove yourself, we'd like to hear from you.

Please Note:

Applications are strictly limited to candidates with relevant experience in influencer marketing agencies or brand-side marketing roles. Applicants from other industries will not be considered.

📌 Business Development Manager (India)
🏢 The InterMentalist
📍 India