Job Description: Business Development Manager (BDM)

Department: Retail & B2C Sales
Job Location: Pune, Maharashtra
Employment Type: Full-Time, Permanent
Work Mode: Field Sales
Experience: 05 Years
Annual Salary: 3.5 LPA – 4.75 LPA
Industry: Pharmaceutical & Life Sciences

Job Summary

We are looking for a motivated and target-oriented Business Development Manager to expand our network of medical stores and pharmacies by promoting a technology-driven healthcare platform.

The candidate will be responsible for visiting medical stores, explaining the benefits of the digital platform, onboarding new merchants, and encouraging them to use the platform regularly for their medicine purchasing requirements.

This is a field-based sales role that requires strong communication, customer acquisition, relationship management, and business development skills.

Key Responsibilities

1. Field Sales & Merchant Acquisition

- Visit medical stores and pharmacies regularly in the assigned territory.
- Introduce and promote the company's digital healthcare platform to medical store owners.
- Explain the features, perks, and ordering process to potential customers.
- Convince medical store owners to register and start using the platform.
- Generate new leads and achieve assigned merchant onboarding targets.
- Build a strong network of medical stores within the assigned market.

2. Merchant Activation & Business Growth

- Ensure newly onboarded merchants start placing orders through the platform.
- Follow up with registered merchants to encourage their first order.
- Maintain regular contact with existing merchants and encourage repeat orders.
- Identify inactive merchants and understand the reasons for low platform usage.
- Work towards increasing the number of productive merchants and overall business volume.




- Build long-term relationships with medical store owners to improve customer retention.

3. Market Development

- Plan daily market visits and cover the assigned territory effectively.
- Identify new medical stores and business opportunities.
- Understand customer requirements and address concerns regarding digital ordering.
- Track competitor activities and share market feedback with the management team.
- Explore new markets to expand the company's merchant network.

4. Customer Coordination & Support

- Help merchants understand the platform and its ordering process.
- Coordinate with Operations and Support teams to resolve order, payment, and service-related issues.
- Follow up on customer concerns and ensure timely resolution.
- Maintain regular communication with merchants to improve their experience and platform usage.

5. Sales Reporting & Performance Tracking

- Maintain daily records of market visits, leads, and merchant onboarding.
- Track registrations, first orders, repeat orders, and inactive merchants.
- Achieve assigned daily, weekly, and monthly sales targets.
- Submit daily market visit and sales activity reports.
- Maintain accurate customer details and follow-up records.

Skills Required

- Strong communication and convincing skills.
- Ability to sell digital services and technology-driven solutions.
- Good customer acquisition and relationship management skills.




- Strong negotiation and follow-up abilities.
- Target-oriented approach and willingness to work in the field.
- Basic knowledge of smartphones, mobile applications, and digital platforms.
- Good coordination and problem-solving skills.
- Ability to work independently and manage an assigned territory.

Educational Qualification

- Graduate in any discipline.
- Candidates with a B.Pharma degree or a background in Pharmaceutical & Life Sciences will be preferred.

Experience

- 0–5 years of experience in field sales, business development, merchant acquisition, or digital platform sales.
- Experience in SaaS, fintech, e-commerce, FMCG, or pharmaceutical sales will be an advantage.
- Candidates with experience dealing with medical stores and chemists will be preferred.
- Freshers with good communication skills and an interest in field sales may also apply.

Key Performance Indicators (KPIs)

- Number of new medical stores onboarded.
- Number of merchants activated and placing their first order.
- Number of productive merchants placing regular orders.
- Monthly GMV and business growth.
- Repeat order rate and merchant retention.
- Daily market visits and lead conversion.
- Timely reporting and follow-up.

Additional Requirements

- Comfortable with field sales and daily market visits.
- Willingness to travel within the assigned territory in Pune.
- Two-wheeler and valid driving licence preferred.
- Comfortable using mobile applications and digital reporting tools.

Ideal Candidate: Someone who enjoys meeting customers, building business relationships, selling technology-driven services, and helping medical stores adopt digital solutions for their daily business needs.

Perks and benefits

Travel allowance

📌 Walk-in || Business Development Manager (Pune)
🏢 Biddano
📍 Pune