You will be instrumental in planning and executing campaigns to attract new users to our existing and upcoming game titles.
Your responsibilities
- Develop and execute user acquisition campaigns across performance UA channels like ; Google, Facebook Ad Manager, TikTok and other ad networks to meet KPIs and growth targets
- Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company
- Collaborate with cross-functional teams (mainly creative, product, and analytics) to develop ad creatives, optimize landing pages, and enhance overall user journey
- Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.
- Stay up-to-date with the latest industry trends and technologies to keep our campaigns cutting edge
- Manage budgets and forecast spending with a focus on cost-effective acquisition
Must Have
- 3+ years of hands-on experience setting up and monitoring campaigns on Google Ads, Facebook and other Ad Networks.
- Comfort with data-driven decision-making and analytical skills
- Self-reliant in creation of management reports and performance comparisons using tools like Ad network consoles, MS Word, MS Excel, MS PowerPoint.
- Excellent command of English; other language skills would be a plus
- Prior experience working with creative design teams would be a plus
- Excellent problem solving ability, attention to detail
- Proactive and self-motivated with a positive attitude
Positive to Have
- Experience of working on App Store Optimization on Google Play Store and Apple App Store.
- Awareness of social media tools for Organic and Paid acquisitions (such as YouTube, Twitch, Facebook, Twitter, TikTok and Instagram).
- Experience with additional networks like Unity Ads, Mobile OEM Ad platforms, Airtel Ads platform etc.
- Influencer marketing for a digital product
- Experience with SQL or any other database tools.
- Passion for gaming and knowledge of the gaming market