Digital Marketer

Company: G-TEC EDUCATION
Location: Trichy, Tamil Nadu
Job Type: Full-time | Work from Office

About the Role

G-TEC EDUCATION, Trichy is looking for a skilled and result-oriented Digital Marketer to manage and execute the company's in-house digital marketing activities.

The candidate will be responsible for increasing brand visibility, generating quality student admission leads, managing paid advertising campaigns, and improving overall digital marketing performance.

Key Responsibilities

- Plan and execute digital marketing strategies for G-TEC Education.
- Manage Instagram, Facebook and other relevant social media platforms.
- Plan social media content calendars and coordinate with the in-house Graphic Designer for creatives.
- Create, manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Plan and execute Google Ads campaigns, including Search and Display advertising.
- Perform keyword research and implement Search Engine Optimization (SEO) strategies.
- Manage and optimize Google Business Profile to improve local search visibility.
- Develop and execute lead-generation campaigns focused on student admissions.
- Monitor campaign performance, lead quality, cost per lead (CPL) and conversion rates.
- Track leads generated through different digital marketing channels.
- Implement and manage Google Analytics (GA4), Google Search Console and other marketing tools.
- Conduct competitor analysis and identify opportunities for business growth.
- Optimize landing pages and digital campaigns to improve lead conversions.




- Coordinate with the admissions and counselling teams to evaluate lead quality and admission conversions.
- Prepare weekly and monthly digital marketing performance reports.
- Stay updated with the latest digital marketing trends, tools and advertising practices.

Required Skills

- Search Engine Optimization (SEO)
- Google Ads
- Meta Ads / Facebook & Instagram Advertising
- Social Media Marketing
- Google Analytics (GA4)
- Google Search Console
- Keyword Research
- Lead Generation
- Content Marketing
- Campaign Optimization
- Conversion Tracking
- Marketing Analytics & Reporting
- Google Business Profile Optimization
- Basic Canva or graphic design knowledge is an advantage.

Candidate Profile

- Strong practical knowledge of digital marketing.
- Hands-on experience managing live Google Ads and Meta Ads campaigns.
- Experience generating leads through paid and organic marketing channels.
- Positive understanding of campaign budgets, cost per lead and return on advertising spend.
- Ability to analyze campaign performance and make data-driven improvements.
- Good communication and coordination skills.
- Creative, analytical and result-oriented approach.
- Ability to independently plan and execute digital marketing activities.
- Experience in education, training institutes or other lead-generation businesses is an advantage.

Previous experience in managing paid advertising campaigns and generating measurable business leads is strongly preferred.

Job Details

Position: Digital Marketer
Company: G-TEC EDUCATION
Location: Trichy
Employment Type: Full-time
Work Mode: In person / Work from Office

📌 Digital Marketing Executive (Tiruchirappalli)
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