- Job Summary

The Marketing Manager will be responsible for planning, developing, executing, and monitoring integrated marketing strategies across online and offline channels to strengthen brand awareness, increase customer engagement, generate market demand, drive retail footfall, and support business growth.

The role requires a combination of digital marketing expertise, traditional marketing, brand communication, local market activation, campaign management, consumer insights, and performance analysis. The candidate will work closely with the Sales, Retail, HR, Finance, and other relevant teams to ensure that marketing initiatives align with business objectives and deliver measurable results.

The ideal candidate should understand consumer behaviour, local market preferences, regional cultures, digital trends, and retail marketing, with the ability to convert marketing plans into effective campaigns that generate brand visibility and sales.

Role & responsibilities

A. Online Marketing & Digital Strategy

- Develop and implement digital marketing strategies across social media, search engines, websites, and other relevant digital platforms.
- Manage social media channels such as Instagram, Facebook, YouTube, LinkedIn, and other platforms relevant to the target audience.
- Plan and execute digital campaigns for product launches, promotional offers, festivals, brand awareness, and retail sales.
- Coordinate content planning, creative development, copywriting, reels, videos, product posts, and campaign calendars.
- Monitor online trends, audience behaviour, competitor activities, and emerging digital marketing opportunities.
- Manage paid digital advertising campaigns, including Meta Ads and Google Ads, based on campaign objectives and approved budgets.
- Develop lead-generation and customer-engagement campaigns to support retail outlets and sales teams.
- Coordinate SEO, website content, landing pages, and online brand visibility, where applicable.
- Identify suitable influencers, creators, and local digital partners for collaborations.
- Track reach, impressions, engagement, clicks, leads, conversions, and campaign return on investment.
- Maintain consistency in brand messaging, visual identity, and communication across all digital platforms.

B. Offline Marketing & Market Activation

- Plan and execute offline marketing activities to increase brand awareness, consumer engagement, and retail footfall.
- Organize product launches, promotional events, dealer meets, retailer meets, customer engagement programmes, and local market activations.
- Develop and implement in-store branding and point-of-sale (POS) marketing initiatives, including standees, posters, banners, display units, and promotional materials.
- Coordinate local outdoor advertising, hoardings, banners, print advertisements, and other traditional media activities.
- Plan festival campaigns, regional promotional activities, roadshows, exhibitions, college activations, and community engagement programmes.
- Coordinate with Sales Managers, Area Sales Managers, distributors, dealers, and retailers to identify local marketing opportunities.
- Ensure proper execution of branding guidelines, product displays, promotional communication, and visibility standards at retail outlets.
- Conduct market visits to evaluate brand visibility, competitor activities, promotional execution, and customer response.
- Identify suitable locations, retail clusters, and high-potential markets for offline promotional campaigns.




- Measure the effectiveness of offline activities through footfall, customer enquiries, participation, product demonstrations, and sales performance.

C. Integrated Marketing & Brand Management

- Develop integrated marketing plans combining digital campaigns, offline activities, retail promotions, and local market communication.
- Ensure that online and offline campaigns communicate a consistent brand message.
- Translate consumer insights and market requirements into creative marketing concepts and actionable campaigns.
- Adapt marketing communication to local languages, festivals, regional preferences, and consumer lifestyles while maintaining brand guidelines.
- Work with internal teams and external agencies to develop marketing creatives, campaign materials, and promotional strategies.
- Support new product launches with pre-launch awareness, launch-day activities, retail visibility, and post-launch communication.
- Build partnerships with influencers, event organizers, media partners, colleges, and other relevant stakeholders.
- Research competitor campaigns, pricing communication, promotional offers, and brand positioning.
- Ensure all marketing materials and activities follow approved brand guidelines and internal approval processes.

D. Consumer Insights & Local Market Understanding

- Study consumer preferences, buying behaviour, lifestyle trends, and purchasing motivations.
- Identify opportunities among youth, students, working professionals, families, and other relevant customer segments.
- Understand regional cultures, festivals, languages, and local market dynamics to design relevant marketing campaigns.
- Collect customer feedback and insights from retail outlets, sales teams, distributors, and market visits.
- Analyse competitor activities, customer engagement trends, product demand, and local promotional strategies.
- Convert consumer insights into cutting-edge marketing ideas that improve brand preference and customer engagement.

E. Marketing Campaigns, Events & Partnerships

- Prepare monthly, quarterly, and annual marketing calendars aligned with business priorities.
- Manage end-to-end execution of marketing campaigns, including planning, budgeting, coordination, implementation, and evaluation.
- Coordinate product launches, dealer conferences, retailer engagement events, promotional activities, and brand-building initiatives.
- Identify and negotiate with advertising agencies, event management companies, printing vendors, media partners, and influencers.
- Manage vendor selection, quotations, deliverables, timelines, and quality of marketing materials.
- Ensure campaigns are completed within approved budgets and timelines.
- Maintain campaign records, photographs, attendance or participation details, vendor bills, and performance reports.
- Evaluate each campaign and recommend improvements for future marketing activities.

F. Budget Management & Marketing Analytics

- Prepare marketing budgets and allocate resources across online, offline, retail, and event-based activities.




- Monitor expenditure against approved budgets and ensure appropriate documentation.
- Track campaign performance using relevant KPIs and prepare periodic management reports.
- Analyse cost per lead, cost per acquisition, engagement rate, conversion rate, campaign ROI, and other relevant metrics.
- Evaluate the impact of marketing activities on retail footfall, enquiries, product demonstrations, and sales performance.
- Identify underperforming campaigns and implement corrective actions.
- Prepare monthly marketing dashboards covering activities completed, expenses, outcomes, and upcoming plans.
- Recommend cost-effective marketing initiatives based on data and business requirements.

G. Team Management & Cross-Functional Coordination

- Lead and coordinate marketing executives, digital marketing specialists, creative teams, agencies, and external vendors, as applicable.
- Assign responsibilities, monitor progress, and ensure timely completion of marketing activities.
- Coordinate with Sales teams to identify market requirements and align marketing campaigns with sales targets.
- Work with Finance for budget approvals, purchase orders, invoices, and expense settlements.
- Collaborate with management and relevant internal teams to obtain approvals and communicate campaign plans.
- Conduct regular reviews of marketing activities and provide updates on achievements, challenges, and upcoming initiatives.
- Develop standard operating procedures for campaign execution, vendor management, branding, and reporting.

Required Skills & Competencies

- Marketing & Brand Management

Strong understanding of integrated marketing, brand positioning, campaign planning, local market activation, and consumer engagement.

- Digital Marketing Skills

Practical knowledge of social media marketing, Meta Ads, Google Ads, SEO, content marketing, influencer marketing, analytics, and online campaign optimisation.

- Offline & Retail Marketing

Expertise in retail branding, POSM, events, exhibitions, outdoor advertising, dealer engagement, and local market activations.

- Analytical & Commercial Skills

Ability to analyse campaign data, manage budgets, evaluate ROI, prepare dashboards, and connect marketing performance with business outcomes.

- Leadership & Communication

Team leadership, stakeholder management, negotiation, vendor coordination, presentation, problem-solving, and project management.

Educational Qualification & Experience

- Education: Bachelor's degree in Marketing, Business Administration, Management, Mass Communication, or a related field. An MBA in Marketing will be preferred.
- Experience: 5-10 years of relevant marketing experience, with hands-on exposure to both online and offline marketing.
- Industry preference: Consumer electronics, smartphones, retail, FMCG, lifestyle, or other consumer-facing industries.
- Digital experience: Experience managing social media platforms, digital advertising campaigns, content strategy, and campaign analytics.
- Offline experience: Proven experience in retail activations, events, in-store branding, outdoor advertising, and local market promotions.
- Leadership experience: Experience managing marketing projects, agencies, vendors, or a team will be preferred.
- Language skills: Strong communication skills in English and Hindi. Knowledge of Marathi or other relevant regional languages will be an advantage.
- Tools: Working knowledge of Excel, PowerPoint, Google Analytics, Meta Ads Manager, Google Ads, and marketing reporting tools.

📌 Walk-in || Marketing Manager (Nagpur)
🏢 Longstand Electronics
📍 Nagpur