Job Summary

We are looking for an experienced Sr. Manager / Manager - Digital Marketing who will act as the central point of coordination between internal stakeholders and multiple outsourced digital marketing agencies. The ideal candidate should have strong hands-on knowledge of paid/performance marketing, along with a good understanding of SEO, content, social media, and analytics, to ensure strategy alignment, performance tracking, and ROI optimization across all digital channels.

Key Responsibilities

1. Agency Coordination & Management

- Act as the primary point of contact for all outsourced digital marketing agencies
- Coordinate campaigns, timelines, deliverables, and budgets across agencies
- Ensure agencies are aligned with business goals, brand guidelines, and marketing strategy
- Review agency reports, validate performance metrics, and provide feedback

2. Performance / Paid Marketing Oversight

- Oversee paid marketing activities including Google Ads, Meta Ads, LinkedIn Ads, and other performance channels
- Guide agencies on campaign strategy, targeting, creatives, and budget allocation
- Monitor KPIs such as ROAS, CPA, CAC, conversions, and lead quality
- Identify opportunities for scaling, optimization, and cost efficiency

3. Strategy & Planning





- Develop overall digital marketing strategy in collaboration with leadership
- Plan monthly/quarterly digital marketing roadmaps
- Ensure synergy between paid, organic, and brand-building initiatives

4. Analytics & Reporting

- Track and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Business Manager, etc.
- Prepare consolidated performance reports for management
- Use data insights to improve marketing effectiveness and decision-making

5. Cross-functional Collaboration

- Coordinate with sales, product, and design teams for campaign alignment
- Ensure lead flow, quality, and conversion processes are optimized

Required Skills & Qualifications

Must-Have Skills

- Strong knowledge of Performance Marketing / Paid Ads (Google, Meta, LinkedIn, etc.)
- Experience managing and coordinating external digital marketing agencies
- Solid understanding of SEO, social media marketing, content marketing, and email marketing
- Solid analytical skills and data-driven mindset

Technical & Tools Knowledge

- Google Analytics / GA4
- Google Ads, Meta Ads Manager
- CRM and lead tracking systems (preferred)
- Excel / Google Sheets for reporting and analysis

📌 Performance Marketing Specialist (Jaipur)
🏢 Mahima Group
📍 Jaipur