- Drive sales growth and market share across the state.
- Develop and execute state-level sales strategies.
- Manage Regional Managers, Branch Managers, and Sales Officers.
- Establish and strengthen distributor/dealer networks.
- Monitor sales performance and implement corrective actions.
- Analyse market trends, competition, and customer requirements.
- Ensure execution of trade marketing and promotional activities.
- Manage sales budgets and business profitability.
- Lead recruitment, training, and performance management of sales teams.
- Build solid relationships with key distributors and modern trade partners.