Key Responsibilities

- Independently manage Amazon Ads / AMS campaigns end-to-end.
- Create, structure and optimise Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Conduct advanced keyword research, targeting and competitor analysis.
- Manage bids, budgets, placements and campaign structures.
- Analyse Search Term Reports and optimise search terms and keywords.
- Manage negative keywords and keyword harvesting.
- Continuously optimise campaigns to improve ACOS, ROAS and TACOS.
- Monitor CTR, CPC, CVR, impressions, clicks, sales and ad spend.
- Identify underperforming campaigns/keywords and take corrective actions.
- Scale high-performing campaigns while maintaining profitability and target KPIs.
- Develop Amazon Ads strategies for new product launches and existing products.
- Prepare detailed Amazon Ads performance reports with actionable insights.
- Independently manage and optimise advertising budgets.

Mandatory Requirements

- 3+ years of strong,



hands-on Amazon Ads / PPC experience.
- Amazon Ads must be the primary area of expertise, not a small part of general e-commerce operations.
- Proven experience independently creating and managing Amazon PPC campaigns.
- Strong practical knowledge of ACOS, ROAS and TACOS.
- Hands-on experience with keyword research, bid optimisation, Search Term Reports and negative keywords.
- Robust understanding of Amazon Sponsored Ads.
- Experience with Amazon Seller Central / Amazon Advertising Console.
- Ability to independently manage the entire campaign lifecycle.
- Strong analytical and performance-driven approach.

Preferred

- Experience managing large Amazon advertising budgets.
- Experience with Amazon DSP.
- Experience in scaling Amazon brands/products profitably.
- Experience with FMCG, healthcare, consumer products or D2C brands.

📌 Ad Manager (Mumbai)
🏢 Entero Healthcare Solutions
📍 Mumbai