Job Title: Graphic Designer - Lead

Job Level: Mid-level

Report to: AVP

Department: Marketing

Organization: airpay money private limited; airpay capital private limited

Location: Navi Mumbai

Job Summary

We're looking for a Graphic Designer with minimum 10+ years of experience who will serve as our Design Lead-someone who doesn't just execute but drives design thought leadership across the brand. This role sits at the intersection of strategic visual thinking, people management, AI-powered design tools, and video storytelling. You'll own how the brand shows up across every digital and offline touchpoint.

You will lead a small in-house design team, collaborate closely with business stakeholders, and play a critical role in shaping the brand's visual identity across platforms for both airpay money and airpay capital. This is a high-ownership role-you'll be expected to drive things independently, not wait for direction.

Prior experience in a Fintech/BFSI environment (good to have).

Key Responsibilities

1. Design Leadership Brand Stewardship

- Own and evolve the visual identity of the brand across campaigns, platforms, and products.
- Lead logo creation, sub-branding, campaign identities, and brand systems.
- Act as a design thought partner to marketing, digital, and business teams.
- Ensure brand consistency while pushing creative boundaries in a regulated category (fintech/financial/BFSI services).

2. Marketing Communication Design

- Design social media creatives and performance marketing creatives across Meta, YouTube, and other paid channels - with a strong sense of what drives clicks, conversions, and thumb-stops.
- Conceptualise and create marketing collateral across the full spectrum: emails, WhatsApp creatives, brochures, brand books, danglers, standees, website, app, CRM and product communication assets, print, OOH, sales and partner collaterals.
- Translate complex financial concepts into clear, engaging visual stories that resonate with a mass consumer audience.




- Bridge the gap between marketing design and product design - contributing to UI/UX for the app and website, ensuring the brand experience is seamless from the first ad a user sees to the screens they interact with daily.

3. AI-Led Design Innovation

- Leverage AI design tools (Midjourney, Firefly, Runway, DALL E, Adobe AI tools, and similar) to speed up ideation, prototyping, visual storytelling, and experimentation.
- Use AI tools for faster editing, auto-captioning, visual enhancements, and ideation across static and video formats.
- Experiment with AI-generated visuals, videos, and workflows to improve efficiency and creativity across the team.
- Create scalable design systems and assets using AI-assisted workflows.
- Stay ahead of global design and AI trends; introduce best practices to the team.
- Bring basic to intermediate video editing and motion graphics skills - short-form videos, reels, explainer videos, and campaign edits.

4. Team Leadership

- Lead and mentor a team of graphic designers, fostering a collaborative and high-output design environment.
- Provide constructive art direction and feedback to junior designers, ensuring consistent quality across all deliverables.
- Manage multiple design projects simultaneously, prioritising tasks and deadlines in a fast-paced environment.

5. Compliance Brand Governance

- Ensure all creative output aligns with brand guidelines, tone, and messaging - no exceptions.
- Adhere to RBI regulations and fintech compliance requirements in all creative assets, working closely with legal and compliance teams where needed.

Required Qualifications

Must-Haves

- 10+ years of progressive experience in graphic design video editing, with a proven track record of leading design projects and teams.




- Graphic design mastery - exceptional proficiency in layout, typography, colour theory, and visual hierarchy.
- Art direction experience - ability to define and guide the visual style of projects and campaigns, not just execute.
- Adobe Creative Suite expertise - Photoshop, Illustrator, InDesign, After Effects (proficiency, not just familiarity).
- Working knowledge of video editing tools - Premiere Pro, After Effects, or similar.
- Hands-on experience with AI-powered creative tools - practical understanding of their capabilities, limitations, and integration into design workflows.
- Strong portfolio demonstrating brand identity logo design, integrated marketing campaigns, and digital-first thinking.
- Communication skills - ability to articulate design concepts, present rationale to stakeholders, and give clear creative feedback.
- Independent operator - comfortable driving projects end-to-end without handholding.

Good-to-Haves

- Prior experience in a Fintech/BFSI environment.
- Proficiency in advanced design software beyond the standard Adobe suite.
- Understanding of UX/UI principles as they relate to visual design.
- Experience working with agencies and cross-functional teams.
- Robust understanding of digital, social, and performance-led design (what works in a feed vs. what looks good in a portfolio).

Education

- Bachelors/Master s degree in Graphic Design, Fine Arts, Visual Communications, or a related field preferred.

Portfolio Essentials

Your portfolio is central to the shortlisting process. Please ensure it demonstrates the following:

Body of Work

- A comprehensive portfolio showcasing a minimum of 10 years of professional graphic design work, with emphasis on leadership and art direction roles.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Graphic Designer - Lead (Mumbai)
🏢 Airpay Payment Services
📍 Mumbai