Key Responsibilities:

Search Engine Optimization (SEO):

- Plan, implement, and manage SEO strategies to improve organic search visibility, rankings, and website traffic.
- Conduct keyword research, on-page and off-page optimization, technical SEO audits, and competitor analysis.
- Track and analyze website analytics and SEO performance metrics to make data-driven decisions and identify growth opportunities.

Social Media Marketing (SMM):

- Develop and execute engaging content strategies across social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and other relevant channels.
- Manage daily posting schedules, maintain a consistent brand voice, and actively engage with the online community.
- Monitor social media performance and optimize strategies to improve reach, engagement, and overall brand visibility.

Digital Marketing Campaigns:

- Plan, execute, and manage paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant digital platforms.
- Collaborate with internal creative and marketing teams to develop impactful campaign concepts and execute them effectively.
- Monitor campaign ROI, KPIs, and overall performance to ensure efficient budget utilization and maximum returns.

Content & Branding:

- Coordinate with the content team to develop blogs, creatives, product highlights, emailers, promotional campaigns, and other marketing communications.
- Ensure consistency in brand tone, messaging, and visual identity across all digital touchpoints.
- Support product launches, promotional initiatives, and brand campaigns with relevant digital content and communication strategies.

Analytics & Reporting:





- Utilize tools such as Google Analytics, Meta Business Suite, Google Search Console, Ahrefs, SEMrush, and other relevant SEO and marketing platforms to monitor performance.
- Prepare monthly performance reports with key insights, trends, and actionable recommendations for leadership review.
- Continuously evaluate campaign and channel performance to identify areas for improvement and growth.

Desired Skills & Qualifications:

- 4-7 years of hands-on experience in SEO, Social Media Marketing, and Digital Campaign Management.
- Strong understanding of Google Analytics, Meta Ads Manager, Google Search Console, Ahrefs, SEMrush, and other relevant digital marketing tools.
- Strong knowledge of SEO best practices, social media marketing, paid advertising, analytics, and digital campaign optimization.
- Creative thinker with strong communication, storytelling, and content marketing skills.
- Self-motivated, result-oriented, and detail-focused, with the ability to manage multiple projects and timelines effectively.
- Experience in the Retail, Luxury, or Jewellery industry will be an added advantage.

Why Join PMJ Jewels?

- Work with one of the most reputed and fastest-growing jewellery brands in South India.
- Be part of a creative, collaborative, and performance-driven marketing team.
- Opportunity to contribute to large-scale campaigns, product launches, and innovative digital marketing initiatives.
- Work on diverse digital marketing strategies that directly contribute to brand visibility and business growth.
- Prospect to grow professionally while working in a dynamic and fast-paced environment.

📌 Senior Marketing Manager (Mumbai)
🏢 PMJ Gems And Jewellers
📍 Mumbai