ALL HOME BHARAT PLATFORM PRIVATE LIMITED
CIN: U43309MH2024PTC435789
1801-1807, 18th Floor, Business Bay 145, Vallabh Baug Ln Ext, Railway Police Colony, Ghatkopar East, Mumbai: 400075, Maharashtra, India

JOB DESCRIPTION
Product & Brand Manager Interior Hardware
Department: Product & Sales
Designation: Product & Brand Manager
Reporting To: Management
Location: Andheri, Mumbai
Industry: Interior Hardware / Architectural Hardware / Furniture Hardware
Employment Type: Full-Time
1. Job Purpose
The Product & Brand Manager will be responsible for managing the overall product portfolio and brand development of the company's interior hardware business. The role will work closely with the Sales, Purchase, Marketing, Operations, and Management teams to ensure effective product positioning, market penetration, sales growth, and profitability.
The position will act as a key link between products, brands, market requirements, and the sales team, providing the necessary product knowledge, commercial support, market intelligence, and strategic inputs to achieve business objectives.

2. Key Responsibilities
A. Product Management

- Manage the complete product lifecycle, from product identification and sourcing to market launch, sales performance, and phase-out.
- Develop and maintain a comprehensive product portfolio covering interior and furniture hardware products.
- Understand market trends, customer requirements, competitor products, pricing, and emerging product categories.
- Identify opportunities for introducing new and cutting-edge products based on market demand.
- Coordinate with the Purchase/Sourcing team for product development, vendor selection, product quality, and commercial negotiations.
- Prepare and maintain product specifications, catalogues, price lists, product comparison sheets, and technical information.
- Ensure accurate product information, SKU details, dimensions, applications, packaging, and pricing are available to the sales team.
- Monitor product-wise sales, margins, inventory movement, and overall product performance.
- Recommend addition, modification, or discontinuation of products based on market and business performance.
- Work with the technical team/vendors to understand product functionality, installation requirements, and applications.

B. Brand Management

- Take ownership of the overall development and positioning of assigned brands.
- Develop strategies to increase brand visibility, market acceptance, and sales.
- Define product positioning and key selling propositions for different brands and product categories.
- Ensure consistency in brand communication, product presentation, catalogues, samples, displays, and marketing materials.




- Coordinate with the Marketing team for brochures, catalogues, digital content, product launches, exhibitions, dealer communication, and promotional activities.
- Track brand performance against sales, profitability, market penetration, and other defined KPIs.
- Conduct regular competitor and market benchmarking to ensure the brand remains competitive.
- Identify opportunities to strengthen brand presence among architects, interior designers, furniture manufacturers, dealers, contractors, and other relevant customers.

C. Sales Support

- Provide complete product and application support to the Sales team.
- Conduct product training sessions for sales personnel, dealers, and channel partners.
- Assist sales teams in product selection, specifications, applications, pricing, and product comparisons.
- Develop product presentations and sales-supporting materials for customer meetings.
- Support the Sales team in preparing quotations, product proposals, and technical/commercial presentations wherever required.
- Participate in important customer meetings along with the Sales team when product expertise is required.
- Provide solutions for customer-specific product requirements and coordinate with relevant internal teams.
- Ensure the Sales team is regularly updated on new products, product changes, pricing, availability, and competitive developments.
- Develop product-wise sales arguments and USPs to help the Sales team effectively communicate product value to customers.

D. Market & Competitor Analysis

- Conduct regular market visits to understand customer preferences, product demand, pricing, and competitor activities.
- Monitor competitor brands, products, pricing, launches, schemes, distribution strategies, and market positioning.
- Collect feedback from sales teams, dealers, architects, designers, and customers.
- Identify gaps in the current product portfolio and recommend suitable products/categories for introduction.
- Prepare periodic market intelligence reports and share actionable recommendations with Management.

E. Sales & Business Growth

- Work closely with the Sales Head and Sales team to achieve overall product and brand sales targets.
- Develop product/category-wise growth plans in coordination with Sales.
- Identify high-potential products and markets and develop strategies for increasing their contribution.




- Support the Sales team in developing new customers, dealers, distributors, architects, designers, and institutional accounts.
- Monitor product-wise sales performance and identify areas requiring corrective action.
- Recommend promotional schemes, pricing strategies, and market initiatives to improve sales and profitability.
- Support the launch of new products and ensure adequate market communication and sales readiness.

F. Product Launch & Development

- Develop go-to-market plans for new products and brands.
- Coordinate product launches with Sales, Marketing, Purchase, and Operations teams.
- Ensure samples, catalogues, technical documents, pricing, inventory, and sales training are available before product launch.
- Track initial market response and sales performance after launch.
- Gather customer feedback and recommend improvements or modifications.

G. Internal Coordination

- Coordinate closely with Sales, Purchase, Marketing, Warehouse, Finance, and Management.
- Ensure proper communication of product updates, pricing changes, stock availability, and market developments.
- Work with the Purchase team to maintain appropriate product availability based on market demand.
- Coordinate with Finance regarding pricing, margins, schemes, and commercial viability.
- Work with Operations/Warehouse to identify slow-moving, fast-moving, and non-moving products.

4. Required Skills & Competencies

- Strong knowledge of interior hardware, furniture hardware, architectural hardware, or related products.
- Good understanding of product management and brand management principles.
- Strong commercial and business acumen.
- Excellent market research and competitor analysis skills.
- Ability to understand technical product specifications and applications.
- Strong analytical and problem-solving abilities.
- Ability to work closely with and support Sales teams.
- Good negotiation and stakeholder-management skills.
- Customer-oriented approach with strong market understanding.
- Ability to manage multiple products, brands, and priorities simultaneously.

5. Educational Qualification & Experience
Education:
Bachelor's degree in Business Management, Marketing, Commerce, Engineering, Interior Design, or a related field. An MBA in Marketing/Product Management will be an advantage.
Experience:

- 510 years of relevant experience in product management, brand management, sales support, category management, or business development.
- Experience in interior hardware, furniture hardware, architectural hardware, building materials, or allied industries will be preferred.
- Candidates with strong experience in handling product portfolios and supporting B2B sales will be preferred.

📌 Product Brand Manager (Mumbai)
🏢 ALL Home Bharat Platform
📍 Mumbai