Job Title: Digital Marketing ExecutiveJob Summary
We are seeking a versatile and creative Digital Marketing Executive to develop, implement, and track multi-channel marketing campaigns that drive brand awareness, user engagement, and lead generation. In this role, you will be responsible for orchestrating day-to-day marketing activities across email, social media, paid advertising, and content channels. The ideal candidate blends creative storytelling with data-driven execution, working collaboratively to optimize the customer journey and maximize digital return on investment (ROI).

Core Responsibilities

Focus AreaKey Duties & TasksCampaign Execution & Management Design, plan, and execute integrated digital marketing initiatives across Paid Social (Meta, LinkedIn, TikTok), PPC (Google Ads), and organic platforms.

- Build, segment, and automate targeted email marketing campaigns to nurture prospects and retain customers.Content & Social Media Strategy Create engaging, brand-aligned multimedia content briefs (copy, images, short-form video) for digital layouts.
- Manage corporate social media profiles, maintain marketing calendars, and engage with online communities.Website & Performance Optimization

Collaborate with web and design teams to build, test,



and optimize high-converting landing pages.Experience1 to 3 years of active experience managing campaigns as a Digital Marketing Executive, Coordinator, or similar full-stack marketing role.

Platform Knowledge Practical experience navigating ad networks like Google Ads Manager and Meta Business Suite.*HubSpot, or Klaviyo) and CMS platforms like WordPress.Analytical & Creative Tools Solid grasp of Google Analytics 4 (GA4)* and tracking setups.

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related disciplines.

- Assist with basic on-page SEO strategies to enhance search engine visibility.Data Analytics & Reporting Monitor everyday campaign performance, evaluating key metrics like Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Conversion Rate.
- Compile actionable weekly or monthly marketing dashboards using analytics suites to pitch iterative improvements.Required Skills & ExperienceAttributeRequirements & Preferences
- Competency using email automation software (e.g., Mailchimp,
- Intermediate design comfort using graphics suites like Canva or Adobe Creative Cloud.Soft Skills Superb project management skills to handle multiple campaign deadlines simultaneously.
- Solid copywriting and editing skills tailored for diverse online audiences.Education

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Ludhiana)
🏢 Ganpati Enterprises
📍 Ludhiana