JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Marketing Executive - Shopping MallsPosition OverviewDevelop and execute marketing strategies to drive footfall, tenant engagement, and revenue growth for shopping mall properties. Create compelling campaigns that enhance the mall's brand position and deliver measurable business results.
Key ResponsibilitiesStrategic Marketing Planning Drive the development and implementation of comprehensive marketing plans aligned with mall business objectives. Analyze market trends, competitor activity, and customer insights to identify opportunities. Set clear KPIs and measure campaign effectiveness to optimize ROI.
Campaign Development & Execution Create integrated marketing campaigns across digital, social media, traditional advertising, and experiential channels. Coordinate seasonal promotions, holiday activations, and special events that generate excitement and increase visitor frequency. Manage campaign budgets and vendor relationships to ensure quality delivery.
Tenant Collaboration Partner with retail tenants to develop co-marketing initiatives and promotional partnerships. Facilitate tenant participation in mall-wide campaigns and events. Provide marketing support and guidance to maximize tenant success and center-wide impact.
Customer Experience & Engagement Develop loyalty programs and customer engagement initiatives to build lasting relationships. Leverage CRM systems and customer data to personalize communications and offers. Monitor customer feedback and satisfaction to continuously improve the shopping experience.
Digital Marketing & Social Media Manage the mall's digital presence including website, social media platforms, and email marketing.
Create compelling content that showcases retailers, dining options, and entertainment offerings. Drive online engagement that translates to physical visits and conversions.
Event Management Plan and execute mall events, activations, and entertainment programs that create memorable experiences. Coordinate logistics, vendor management, and promotional support for successful event delivery. Measure event impact on footfall and sales performance.
Brand Management Maintain consistent brand identity across all touchpoints and communications. Develop creative assets including graphics, videos, and photography that reflect the mall's positioning. Ensure brand guidelines are followed by all stakeholders and partners.
Analytics & Reporting Track and analyze marketing performance metrics including footfall, conversion rates, social engagement, and campaign ROI. Prepare regular reports for senior management with actionable insights and recommendations. Use data-driven insights to refine strategies and improve results.
Required QualificationsEducation & Experience Bachelor's degree in Marketing, Business Administration, Communications, or related field. 3-5 years of marketing experience, preferably in retail, shopping centers, or commercial real estate. Proven track record of successful campaign management and measurable results.
Technical Skills Proficiency in digital marketing tools, social media platforms, and analytics software (Google Analytics, Meta Business Suite). Experience with CRM systems, email marketing platforms, and content management systems. Strong capabilities in Adobe Creative Suite or similar design tools preferred.
Core Competencies Strategic thinking with ability to translate business objectives into marketing initiatives. Excellent project management skills with ability to handle multiple campaigns simultaneously. Strong creative abilities combined with analytical mindset. Budget management and vendor negotiation experience.
Communication Skills Exceptional written and verbal communication skills. Ability to present ideas persuasively to diverse stakeholders. Strong interpersonal skills for building relationships with tenants, vendors, and internal teams.
Success MetricsFootfall growth and visitor frequency improvement
Social media engagement and follower growth
Campaign ROI and conversion rates
Tenant satisfaction and co-marketing participation
Customer satisfaction scores and loyalty program enrollment
This role offers the opportunity to shape the customer experience and drive commercial success in a dynamic retail environment.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading skilled services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
📌 Marketing Executive (Hyderabad)
🏢 JLL
📍 Hyderabad