Benefits

- Build something new — AI capability from the ground up
- Modern AI + CRM stack — internal AI tools + Emarsys
- International exposure — globally distributed teams
- Local benefits — Health coverage, paid leave & local perks

Your Role

- Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
- Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
- Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
- Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
- Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
- Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

Qualifications

Must have

- Typically 2–4 years in CRM, lifecycle or email marketing.
- Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
- Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
- Able to judge AI output critically — you know when it’s good enough and when it isn’t.
- Working-level English for a globally distributed team.

Nice to have

- Deeper prompt-engineering craft,



or a track record standardizing AI-assisted workflows for a team.
- Basic data skills (SQL, spreadsheets) for segmentation.

Now looking for talent (m/f/d) in the following fields: CRM Specialist (m/w/d), CRM Manager (m/w/d), Lifecycle Marketing Specialist (m/w/d), Email Marketing Specialist (m/w/d), CRM Automation Specialist (m/w/d), CRM Campaign Specialist (m/w/d)

Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning “we should use AI for this” into flows that actually run — smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is current to the team; you get to shape how we build it.

One team. Millions of happy customers worldwide. Join us!

We are The Customization Group, a global leader in mass customization. With production facilities in the USA, Poland, and Latvia, our team can manufacture up to 500,000 personalized products every day, reaching millions of customers through 20+ of our own online shops as well as 1,000+ external shops. Our digital, on-demand business model reflects our commitment to sustainability and innovation.

More than 500 employees from 60 different nations make up our diverse team, working together to offer a wide range of high-quality products that bring joy to people around the world. You’ll fit right in with us if you are a unique individual with a proactive, self-motivated approach to work and a strong sense of ownership and responsibility.

📌 CRM Specialist, AI-first (India) (m/w/d)
🏢 The Customization Group
📍 Bengaluru