Role Overview

The Digital Marketing Manager will lead the overall digital marketing strategy and execution, covering paid advertising, social media, SEO, content, and email/WhatsApp marketing. You'll manage campaigns and coordinate the creative team, while working closely with the sales/counselling team to turn marketing efforts into enrollments.

Key Responsibilities

- Build and execute the digital marketing strategy for courses, workshops, and events
- Plan and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads for lead generation and course sales
- Own key metrics including CPL, cost per enrollment, ROAS, website traffic, and social growth
- Manage social media channels (Instagram, YouTube, LinkedIn, Facebook) with a consistent content calendar
- Drive SEO and website performance, including on-page optimisation, blogs, and landing pages
- Plan email, WhatsApp, and remarketing campaigns to nurture leads
- Brief and guide the design and video team on ad creatives, reels, and brand content
- Set up and maintain tracking, including Meta Pixel, Conversions API, Google Tag Manager, and GA4
- Manage marketing budgets and allocate spend across channels
- Coordinate with the sales team to track lead quality and improve conversion
- Monitor competitors and industry trends to find new growth opportunities
- Prepare weekly and monthly reports with transparent insights and action plans for management

Requirements





- Minimum 2 years of hands-on digital marketing experience across paid, social, and organic channels
- EdTech experience is mandatory, with a proven track record marketing courses or programs for an education or training brand
- Strong command of Meta Ads Manager and Google Ads
- Working knowledge of SEO, social media management, and content marketing
- Familiarity with Pixel, CAPI, GTM, and GA4
- Experience coordinating designers, video editors, or a small marketing team
- Strong analytical skills and comfort with spreadsheets and reporting
- Good communication skills; Malayalam proficiency is a strong advantage for regional campaigns
- Experience with CRM, WordPress, or marketing automation tools is a plus

What We Offer

- Competitive salary based on experience and performance
- Ownership of the brand's digital presence and real marketing budgets
- Exposure to the fast-growing cybersecurity education space
- Career growth across our multi-branch organisation

How to Apply

Apply through Indeed with your updated resume. Please mention the EdTech brands you've worked with, the channels you managed, and key results achieved (leads, enrollments, growth). Shortlisted candidates will be contacted for an interview at our Trivandrum branch.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Health insurance
- Paid time off

Work Location: In person

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