We are looking for a energetic and result-oriented Area Sales Manager (ASM) to drive sales growth, expand market presence, and strengthen the dealer and distributor network across Sonitpur, Assam. The ideal candidate should have 5–8 years of experience in the cement, TMT steel, or building materials industry, with strong market knowledge and proven capabilities in channel sales and team management.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and manage a strong network of dealers, distributors, retailers, and sub-dealers.
- Identify new business opportunities and expand market reach across the assigned area.
- Build and maintain relationships with builders, contractors, engineers, architects, and project customers.
- Monitor market trends, competitor activities, pricing, and promotional schemes.
- Ensure effective implementation of sales strategies, trade schemes, and marketing initiatives.
- Drive primary and secondary sales, market penetration, and product availability.
- Monitor dealer performance, outstanding payments, and credit limits to ensure timely collections.
- Conduct regular market visits and ensure effective coverage of the assigned territory.
- Coordinate with logistics and supply chain teams to ensure timely product delivery.




- Prepare sales forecasts, daily/weekly reports, and market development plans.
- Lead, motivate, and guide sales executives to achieve business objectives.

Eligibility Criteria

- Graduate in any discipline; an MBA in Sales and Marketing will be an added advantage.
- 5–8 years of relevant sales experience in the cement, TMT steel, or building materials industry.
- Strong understanding of dealer and distributor networks in Assam.
- Proven track record of achieving sales targets and developing new markets.
- Good negotiation, communication, interpersonal, and team management skills.
- Ability to analyze market data and implement effective sales strategies.
- Willingness to travel extensively within the assigned territory.
- Knowledge of the local market and regional languages will be preferred.

Key Skills Required

- Channel Sales & Distribution Management
- Dealer and Distributor Development
- Territory and Market Expansion
- Primary & Secondary Sales
- Sales Target Achievement
- Customer Relationship Management
- Outstanding Collection & Credit Control
- Competitor Analysis and Market Intelligence
- Team Leadership and Sales Reporting

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Area Sales Manager (Sonitpur)
🏢 The BIG Advantage
📍 Sonitpur