Job Description – Digital Marketing & Business Development Executive

Company Name: VK Design and Technologies
Job Title: Digital Marketing & Business Development Executive
Department: Digital Marketing & Sales

Job Overview

We are looking for a proactive and result-oriented Digital Marketing & Business Development Executive to manage digital marketing activities, generate qualified leads, build client relationships, and drive sales for our services, including Website Design & Development, Digital Marketing, Graphic Design, and Branding.

Key Responsibilities

1. Digital Marketing & Meta Ads

- Plan, create, launch, and manage advertising campaigns on Meta Ads (Facebook & Instagram).
- Conduct audience research, competitor analysis

2. Social Media Management

- Manage company social media accounts, including Instagram, Facebook, and LinkedIn.
- Develop strategies to improve brand awareness and generate business enquiries.

3. Content Creation

- Create marketing content, captions, ad copies, promotional messages, and campaign ideas.
- Coordinate the creation of social media creatives, banners, posters, and short-form videos.
- Develop content for website promotions, service campaigns, and lead generation.

4. Lead Generation & Prospecting

· Generate potential client leads through Google Maps, LinkedIn, Instagram, business directories, and other relevant platforms.

· Conduct cold calling, email outreach, WhatsApp follow-ups, and LinkedIn/Instagram outreach.

5. Business Development & Website Sales

- Promote and sell the company's services, including:
- Website Design & Development
- Static and Dynamic Websites




- E-commerce Websites
- Website Redesign & Maintenance
- Digital Marketing & Meta Ads
- Social Media Management
- Graphic Design, Branding & Creative Services
- Identify new business opportunities and develop strategies to acquire clients.
- Arrange and attend face-to-face client meetings and online meetings.
- Understand client requirements and recommend suitable services.
- Prepare proposals, quotations, presentations, and service packages.
- Follow up with prospects, negotiate pricing, and support the conversion of leads into clients.
- Build long-term client relationships and identify opportunities for repeat business and referrals.

6. Client Relationship Management

- Maintain regular communication with existing and prospective clients.
- Coordinate with the design, development, and marketing teams to understand project requirements.
- Track enquiries, follow-ups, sales opportunities, and client feedback.
- Provide regular updates to management on lead generation, meetings, and sales progress.

7. Market Research & Reporting

- Research competitors, industry trends, and potential target markets.
- Identify new industries and businesses that may need our services.
- Track marketing performance,



lead quality, sales conversions, and campaign effectiveness.

Required Skills

- Knowledge of Meta Ads Manager and Facebook/Instagram advertising.
- Experience in social media management and content planning.
- Strong communication, presentation, and negotiation skills.
- Confidence in cold calling, client interactions, and face-to-face meetings.
- Lead generation, prospecting, and sales skills.
- Ability to prepare proposals, quotations, and presentations.
- Basic knowledge of website development and digital marketing services.
- Valuable follow-up, time management, and organisational skills.

Performance Expectations (KPIs)

- Number of qualified leads generated.
- Meta Ads performance and cost per lead.
- Social media consistency, engagement, and growth.
- Number of cold calls, client meetings, and follow-ups.
- Number of proposals and quotations sent.
- Website and digital marketing sales conversions.
- Revenue generated and new clients acquired.

Preferred Candidate

A self-motivated candidate who can handle both digital marketing execution and business development activities, take ownership of tasks, communicate professionally with clients, and contribute to the company's growth.

Job Type: Full-time
Work Location: Chennai

Office Timings: 10 to 7 AM (Day Shift)

Work Mode: 6 Days (2nd & 4th Saturday Off)

Experience: Freshers with relevant skills and experienced candidates may apply.

Email: [email protected]

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Digital Marketing & Business Development Executive (Chennai)
🏢 VK DESIGN AND TECHNOLOGIES
📍 Chennai