Company: THAtha Business Development LLP
Location: 100% Remote
Employment Type: Full time
Experience: 1–3 years preferred
Compensation: ₹20,000–₹30,000 per month, based on experience, plus performance incentives

About the Role

THAtha is a growth-focused marketing agency that helps mission-driven organisations grow through digital marketing and related services.

We are looking for a B2B Lead Generation & Outreach Specialist to help us acquire new clients.

Your role will be to identify the right organisations, build qualified lead lists, create personalised email outreach, and book sales meetings.

Key Responsibilities

- Lead research: Identify churches, educational institutions, and nonprofits that fit our target client profile.
- List building: Research organisations, identify relevant decision-makers, and build accurate, qualified lead lists.
- Personalised outreach: Write and send relevant cold emails based on each organisation's work, needs, and potential fit.
- Multi-channel outreach: Use email and suitable professional channels to connect with potential clients and follow up.
- Case study outreach: Use our existing case studies to create targeted campaigns for relevant organisations.
- AI-powered systems: Use AI tools and automation to improve prospect research, lead qualification, personalisation,



and outreach workflows.
- Appointment booking: Manage replies, identify interested prospects, and book qualified sales calls for our managing partner.
- Campaign improvement: Track results, test different audiences and messages, and improve campaign performance.

Requirements

- 1–3 years of experience in B2B lead generation, cold email outreach, or growth operations.
- Strong research skills and the ability to identify relevant organisations and decision-makers.
- Good written English and the ability to write personalised business emails.
- Experience with lead research, data enrichment, email outreach tools, or CRM systems.
- Interest in using AI tools and automation to build efficient workflows.
- A practical, problem-solving mindset and the ability to work independently.

What Success Looks Like

- A consistent flow of qualified prospects.
- Accurate lead lists with relevant decision-makers.
- Personalised outreach that generates meaningful replies.
- Qualified sales meetings booked.
- AI-powered workflows that reduce manual work and improve campaign results.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Work from home

Experience:

- Full Time: 1 year (Required)

Work Location: Remote

📌 B Lead Generation & Outreach Specialist (India)
🏢 THATHA BUSINESS DEVELOPMENT
📍 India