Key details

- Location: Office No. 9, Centre for Advancing and Launching Enterprises (CrAdLE), Entrepreneurship Development Institute of India (EDII), Near Bhat Circle Bridge, Ahmedabad/Gandhinagar – 382 428
- Job Type: Full-time, primarily office-based. Occasional work-from-home days can be mutually agreed. Not a fully remote / work-from-home role.
- Working Days: Monday to Friday/Saturday
- Timings: Flexible – daily timings can be mutually agreed within our office hours of 09:00 AM to 6:00 PM
- Salary: ₹20,000 – ₹30,000 per month fixed (in hand), depending on experience and skills, plus performance incentives linked to qualified leads generated
- Experience: 1–3 years preferred. Freshers with an exceptional portfolio are welcome to apply.

ABOUT US

Technik Spirits MedTech Pvt. Ltd. designs and manufactures medical gas plant room equipment for hospitals: Medical Air Compressor Systems, Medical Vacuum Pump Systems, Medical Oxygen Generators and Anaesthetic Gas Scavenging Systems (AGSS).

Our systems are patented and our installations range from 12-bed NICUs to 2,400-bed medical colleges. Our customers are hospitals, hospital promoters, consultants, architects, MGPS contractors and dealers. We are a small, growing team.

Website: technikspirits.com

ABOUT THE ROLE

You will own our digital presence and run our marketing campaigns from start to finish. You will work directly with the founder/MD.

Your time will be split roughly equally between two areas:

- Lead generation (about 50%): ads, LinkedIn, email and WhatsApp campaigns
- Content and brand (about 50%): design, blogs, social media, website and marketing material

We are looking for four things in one person:

- Positive design. Posters, creatives, ad visuals and blog layouts that look professional.
- Good content. Clear, convincing writing for a B2B healthcare audience.
- Hands-on tool skills. Meta Ads, Google Ads, LinkedIn, email campaigns and WhatsApp Business API.
- Website upkeep. Our website is built on React with a content management system (CMS) for blogs. You should be able to manage content, forms and tracking on it.

This is a small-budget, high-ownership role. You will make a real difference to how the company grows.

- No technical knowledge of our products or services needed – we’ll explain our products and the hospital market on the job

WHAT YOU’LL DO

Content & Design

- Publish 4 blog articles per month: write, design and post them through the website CMS
- Post on social media (LinkedIn, Facebook, Instagram) 3–4 times per week
- Create posters, carousels, short videos/reels and ad creatives
- Keep brand look and messaging consistent across all channels

LinkedIn

- Manage the company LinkedIn page
- Draft posts for the founder’s personal LinkedIn profile




- Run LinkedIn ad campaigns
- Build reach among hospital promoters, consultants, architects and contractors

Paid Ads

- Plan, run and optimise Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook, Instagram)
- Propose a monthly ad budget and channel split; run it once approved
- Build targeted, custom and lookalike audiences
- Track cost per lead and lead quality, not just clicks and likes

Email & WhatsApp

- Plan and send email campaigns and nurture sequences
- Run WhatsApp Business API broadcasts and messages using approved templates
- Keep contact lists clean and segmented, and respect opt-outs

Cross-Channel Campaigns

- Run coordinated campaigns across Meta Ads, LinkedIn, Email and WhatsApp, with the same message reaching the same audience across channels
- Use our existing contact lists (hospitals, consultants, contractors, customers) effectively
- Find and build new audiences, such as new hospital projects, promoters and consultants
- Pass every lead generated promptly to the sales team

Website

- Keep the website updated: text, images, product pages and blogs through the CMS
- Maintain enquiry forms and thank-you pages
- Install and maintain tracking (Google Analytics 4, Google Tag Manager, Meta Pixel, marketing automation tracking)
- Handle basic SEO: page titles, meta descriptions, image optimisation and site speed
- Coordinate with our developer for major changes

Offline Marketing Support

- Design brochures, catalogues and product literature
- Prepare exhibition and trade fair material: stall graphics, standees and handouts
- Take photos and videos at customer installations and project sites (occasional travel)

Reporting

- Send a short weekly update with key numbers
- Send a monthly report covering leads generated, cost per lead, campaign performance and what to change next

WHAT WE’RE LOOKING FOR

Design

- Strong working skills in Canva and/or Adobe Photoshop / Illustrator
- Basic video editing for reels and short videos (CapCut, Premiere Pro or similar)
- Print design basics for brochures and exhibition material

Content

- Excellent written English
- Able to explain technical products in simple, convincing language
- Basic SEO knowledge for blogs

Tools

- Hands-on experience with Meta Ads Manager, Google Ads and LinkedIn (page and ads)
- Experience with email marketing tools (Zoho Marketing Automation, Mailchimp or similar)




- Familiarity with WhatsApp Business API platforms
- Google Analytics 4, Google Tag Manager and Google Search Console

Website

- Experience managing website content through a CMS
- Working knowledge of HTML and CSS
- Basic React / JavaScript and Git for small fixes (preferred)

AI Skills

- Well-versed in using AI across different functions of marketing, not just for writing text
- Content & copy: ChatGPT, Claude, Gemini or similar for blogs, ad copy, emails and social posts
- Design, image & video: AI image and video tools (e.g. Canva AI, Adobe Firefly, Midjourney, CapCut AI) for creatives and reels
- Research, SEO & analysis: using AI for keyword research, competitor research, campaign analysis and reporting
- Automation: using AI to speed up repetitive work and campaign workflows
- Paid subscriptions to the AI tools needed for the job will be provided.

Equipment

- We provide a fully equipped desktop at the office, along with the paid tools and subscriptions (including AI tools) needed for the job. Candidates should have their own laptop for work-from-home days, site visits and exhibitions.

THE KIND OF PERSON WE WANT

- Smart and resourceful – you find a way to get results even with a small budget and limited resources
- Self-driven – you don’t wait for instructions and you take ownership of results
- Data-minded – you check what’s working and improve it
- Quick learner – you’re willing to understand a technical B2B product and the hospital market
- Organised and consistent – you post and follow up regularly, not just occasionally

POSITIVE TO HAVE (NOT MANDATORY)

- B2B or healthcare marketing experience
- Experience with Zoho tools (Bigin CRM, Marketing Automation)
- Google Ads / Meta Blueprint certifications
- Figma or UI design basics

No specific degree is required. Skills and portfolio matter more than qualifications.

HOW TO APPLY

- Share your portfolio: design samples, writing samples, and any campaigns or websites you have worked on (with results, if possible).
- Shortlisted candidates will complete a short test task: one ad creative, one blog introduction and one marketing email based on a brief we provide.
- Candidates who clear the test task will be invited for an interview.

LOCATION PREFERENCE

Since this is a primarily office-based role, we prefer candidates living within about 10 km of Bhat / Apollo Circle. The office is easy to reach from Bhat, Tapovan, Chandkheda, Motera, Koba, Kudasan, Sargasan, Zundal, Vaishnodevi Junction and nearby areas.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Executive (Ads, Content & Design) (Khoba)
🏢 Technik Spirits MedTech
📍 Khoba