Company: Brandent

Location: Noida, Uttar Pradesh (On-site / Hybrid)

Employment Type: Full-Time

Department: Digital Marketing / Organic Search

About Brandent

Brandent is a results-driven marketing agency based in Noida, helping brands scale their organic visibility, qualified traffic, and conversion pipelines. We combine core technical foundations with up-to-date search tactics—spanning traditional search engines and AI-driven answer engines.

Role Overview

We are looking for an ambitious SEO Specialist with 1–2+ years of hands-on agency or brand experience. In this role, you will lead end-to-end SEO execution for client accounts: running keyword strategy, auditing technical health, executing high-authority link acquisition, and optimizing content for both traditional SERPs and next-generation AI engines (Google AI Overviews, ChatGPT Search, and Perplexity).

Key Responsibilities1. Keyword Research & On-Page Optimization

- Conduct in-depth keyword research mapping search intent (informational, commercial, transactional) to site architecture.
- Optimize on-page elements: title tags, meta descriptions, header tags ($H_1$–$H_4$), image alt text, and URL permalinks.
- Implement contextual internal linking frameworks to distribute link equity and reduce bounce rates.
- Coordinate directly with content writers to refresh underperforming articles and ensure target copy satisfies user intent.

2. Technical SEO Audits & Maintenance

- Audit and maintain crawlability and indexation: manage robots.txt, XML sitemaps, and canonical tags.
- Identify and resolve technical crawl errors, broken links, 404s, and redirect chains ($301$/$302$).
- Implement and validate Structured Data / Schema Markup (Organization, Article, FAQ, LocalBusiness, Breadcrumbs).
- Monitor site speed, Core Web Vitals, and mobile-friendly usability.

3. Off-Page SEO & Authority Building

- Develop and execute clean, scalable backlink acquisition strategies focused on relevance and editorial quality.
- Identify and secure placements on high-authority platforms (high DA/PA,



niche directory submissions, digital PR, guest contributor spots).
- Audit backlink profiles to disavow toxic or spam links and maintain clean domain metrics.

4. AEO & AI Search Optimization (GEO)

- Structure on-page content for Answer Engine Optimization (AEO) to capture Featured Snippets, Direct Answers, and People Also Ask (PAA) boxes.
- Optimize site content for Generative Engine Optimization (GEO) to maximize citations and mentions across Google AI Overviews, ChatGPT Search, and Perplexity.
- Format brand information into entity-rich, fact-dense data structures easily parsed by LLM retrieval systems.

5. Competitor Analysis & Benchmarking

- Deconstruct competitor keyword portfolios to identify intent gaps and immediate ranking opportunities.
- Monitor competitor content velocity, SERP feature ownership, and backlink velocity.

6. Reporting, Publishing & Client Communication

- Manage end-to-end publication of optimized blog posts and landing pages on client CMS platforms (WordPress, Shopify, Webflow).
- Deliver comprehensive Monthly SEO Performance Reports covering:
- Organic Clicks, Impressions, and Keyword Ranking movements
- Qualified Organic Lead generation and conversion trends
- Critical technical fixes executed during the sprint
- Total blog posts published and on-page updates deployed
- Concrete, prioritized Action Plan for the upcoming month

Required Skills & Qualifications

- Experience: 1 to 2+ years of hands-on SEO experience (Agency experience preferred).
- Tool Stack Proficiency:
- Google Search Console (GSC) & Google Analytics 4 (GA4)
- Screaming Frog SEO Spider (or similar site crawlers)
- Ahrefs or Semrush
- Technical Literacy: Solid understanding of HTML tags, HTTP status codes, Schema JSON-LD markup, and CMS workflows (WordPress Gutenberg/Elementor).
- Modern Search Fluency: Familiarity with how Large Language Models (LLMs) parse, retrieve, and cite web sources.
- Analytical & Reporting Ability: Ability to translate raw performance numbers into clear, business-focused insights for clients.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SEO Specialist (Noida)
🏢 Brandent - Media Online.com Private
📍 Noida