Job Title: Agency & Referral Development Manager

Job Description

We are looking for an Agency & Referral Development Manager to build and grow long-term business partnerships with agencies, consultants, web development companies, software companies, freelancers, and other referral partners.

The primary goal is to develop recurring revenue opportunities through white-label partnerships, outsourcing arrangements, referral networks, and channel-based business development. You will identify potential partners, present our services and collaboration models, negotiate mutually beneficial arrangements, and build relationships that generate consistent business opportunities.

What You’ll Do

- Partner Research & Acquisition: Identify and approach digital marketing agencies, web development companies, software companies, consultants, freelancers, and other potential business partners.
- Agency & Channel Development: Build a strong network of agency partners, referral sources, and business channels that can generate recurring opportunities.
- White-Label & Outsourcing Partnerships: Develop opportunities where agencies and service providers outsource digital marketing, Google Ads, website development, SEO, social media management, and related services to our company.
- Referral Business Development: Establish referral relationships with consultants, freelancers, agencies, and other professionals who can introduce relevant business opportunities.
- Partner Relationship Management: Build and maintain professional relationships with agency founders, business owners, consultants, and senior decision-makers.
- Service & Capability Presentation: Present company services, case studies, delivery capabilities, and collaboration models to potential partners.
- Partner Requirement Analysis: Understand partners’ service needs, delivery expectations, target markets, pricing requirements, and business objectives.
- Meetings & Commercial Discussions: Conduct partner meetings,



manage follow-ups, discuss commercial terms, and negotiate mutually beneficial arrangements.
- Proposal & Pricing Coordination: Prepare or coordinate partnership proposals, pricing structures, service agreements, and collaboration arrangements.
- Recurring Business Development: Develop partnerships that generate repeat projects, ongoing outsourcing work, referrals, and long-term business opportunities.
- Opportunity & Pipeline Management: Maintain accurate records of partner discussions, potential opportunities, proposals, follow-ups, agreements, and business generated.
- Internal Team Coordination: Work with sales, marketing, project management, and delivery teams to ensure smooth execution of partner-generated projects.
- Partnership Performance: Monitor partner activity, identify opportunities to strengthen relationships, and work towards recurring business and partnership growth targets.

Experience

Minimum 2+ years of relevant experience in agency development, channel sales, referral business, strategic partnerships, business development, or B2B service sales is preferred.

This role is intended for experienced candidates and is not open to freshers.

Candidates with experience developing white-label partnerships, outsourcing relationships, agency networks, referral channels, or recurring B2B business will be preferred.

Experience in digital marketing, IT services, software, web development, SaaS, or other B2B service companies will be an advantage.

Strong relationship-building, negotiation, partner acquisition,



and commercial communication skills are essential.

Who Can Apply

Experienced candidates who can:

- Identify and acquire agencies, consultants, and other potential business partners.
- Develop white-label, outsourcing, referral, and channel-based business opportunities.
- Communicate confidently with agency founders, business owners, consultants, and senior decision-makers.
- Present company services and explain partnership models clearly.
- Understand partner requirements and identify mutually beneficial business opportunities.
- Conduct skilled meetings, manage follow-ups, and negotiate commercial arrangements.
- Build long-term relationships that generate repeat business and referrals.
- Coordinate proposals, pricing, and service arrangements with internal teams.
- Maintain organised partner records and manage a business development pipeline.
- Work towards partner acquisition, recurring business, and revenue growth targets.

Skills

Agency Development · Partnership Development · Referral Business Development · White-Label Sales · Outsourcing Partnerships · Channel Development · Partner Acquisition · B2B Business Development · Strategic Partnerships · Relationship Management · Business Networking · Partner Qualification · Commercial Negotiation · Proposal Management · Pricing Coordination · Client Communication · Partner Presentation · Follow-Up Management · Recurring Revenue Development · Lead Generation · Sales Closing · CRM Management · Pipeline Management · Digital Marketing Services · IT Services Sales · Account Management · Business Relationship Building

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad